For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Much more than simply just another toy store, ELC UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, ELC produce some of the most fun and creative toys that you can buy. When you shop online at ELC you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at ELC: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

ELC Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at ELC is lots of fun - and you're sure to want to go back again and again!

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

Wooden Art Easel - Blue, at The Early Learning Center
A double sided wooden easel with a chalkboard on one side and a wipe clean white board on the other. Comes with a paper roll, magnets and a storage tray. H104 x W58 x D31cm. Folds flat for easy storage.

Action Books Detective Tool Kit, at ELC
Collect the evidence, analyse the clues and solve mysteries. Budding Sherlocks will find all they need here to be a real detective. There are over 20 activities and ideas to investigate covering aspects of forensic science, photofitting, fingerprinting and beyond. A great 32 page handbook offers tips, information and ideas. Deerstalker and pipe unfortunately not included.

VTech Winnie the Pooh Pop Up Honey Pot, at ELC.co.uk
Little ones will have lots of fun with the Winnie the Pooh Pop-Up Honey Pot. Press the light-up Tigger button to see Pooh appear then push him back down to play again and again! Features a chunky music button for cheerful melodies and cute sung songs. Fun sounds and phrases add to the enjoyment as your child develops hand-eye co-ordination and grasps the concept of cause and effect. Learning has never been so much fun!

Remote Control Metal Detector Car, at The Early Learning Center
Your child can hunt for hidden treasure with this Remote Control Metal Detector Car. When the vehicle passes over buried metal, a secret sensor beeps and the excitement begins: could it be coins or even gold?<br><br>The handset directs the buggy at distances up to 25 feet. Your child can steer it round the garden (improving their coordination as they go) or take it to the beach to see what delights they can dig up beneath the sand – the rugged, oversize wheels can cope with practically any terrain.<br><br>25cm long x 20cm wide x 18cm high. Requires 1 x 9v and 4 x AA batteries (not included).

Pirate Pip Swim Ring, at ELC.co.uk
Mermaid design inflatable ring.

Play Chairs - Blue, at ELC
2 lightweight and sturdy plastic bluechairs for budding artists to sit on. With detachable legs.

Thomas the Tank Engine Xylophone, at ELC
Read and play this musical book.

Soft Stuff Tubs, at Early Learning Center
4 tubs of Soft Stuff with integral cutters and moulds.

Thomas & Friends - Thomas The Tank Engine, at The Early Learning Center
Thomas is a cheeky chappy who's always getting into scrapes but also likes to be a 'Really Useful Engine'.

Glockenspiel, at ELC
Make plinkety-plonky melodies!

Paint Blocks, at The Early Learning Centre
Contains 6 bright colours and a paint brush.

Pirate Pip Float Tube, at The Early Learning Centre
Inflatable fun in thewater with Pirate Pip and Maisy Mermaid

Policeman's Outfit, at The Early Learning Center
Padded police body jacket with two-piece play radio and baseball cap. Perfect for officers on the beat or special operations.Two-piece Outfit

VTech Disney Princess Phone, at ELC.co.uk
5 learning activities teach numbers, facts about the characters, shop types and melodies. 0-9 light up number key pad. Flip over phonebook introduces Princess characters with learning contents. Light up number key buttons enhance the play. Real ringing sound effects and calling effect stimulates the telephone calling fun.

University of Cambridge Chemistry Lab, at The Early Learning Center
Budding scientists will delight in this fully equipped Chemistry Lab. Including over 22 chemicals and an array of essential apparatus, there’s everything needed to carry out over 100 exciting experiments, all designed and safety tested by a leading Chemist.<br><br>Clear step-by-step instructions guide your child through each experiment, encouraging them to observe what happens and make their own deductions before checking the results at the back of the booklet.<br><br>The projects gradually increase in difficulty so your child gets a real sense of progress. Each shows that chemistry is not only fascinating but lots of fun too. Your child can try their hand at making invisible inks, growing crystals, and even turning clear liquids bright blue – it’s magic. <br><br>All experiments are safety tested but should be completed under adult supervision.Some experiments will require additional readily available materials.

Planet Protectors - Doc Tox Slime Cave, at The Early Learning Centre
Doc Tox's lair has a pump for pushing out GLOBS, a rotatable GLOBS shooter at the top and a skull cave beneath to capture Planet Protectors. Available from October. Doc Tox and Ace figures available separately.

Step By Step Music, at The Early Learning Center
Lift each flap and listen to the sound of different music from around the world.

Torch, at ELC.co.uk
Handy for night-time or dark corners! Requires 2 x C batteries.

TP Explorer Jungle Run Toddler Kit, at ELC.co.uk
Let the little ones loose on the Jungle Run! The reinforced material Toddler Kit makes our galvanised steel Jungle Run more accessible for younger children. (Shown here with Jungle Run, available separately cat. no 101776, £50)

Wood Magnetic Number Tiles, at The Early Learning Centre
Lots of woodenmagnetic number tiles.

Foam Letters And Numbers, at ELC.co.uk
67 bright letters and numbers that stick to the bath or tiles when wet.

Patterned Paper Chains, at ELC.co.uk
Self-adhesive paper chains make ideal decorations.

My First Work Bench, at Early Learning Center
Brilliant bench with loads of features including nuts that click when you use the screwdriver and a saw handle to turn. Requires 3xAA batteries.

Blue Personal Stero, at Early Learning Centre
This sturdy personal stereo is for cassettes. It has chunky buttons, an autostop and volume limiter. Great for music or stories on the go.<br><br>Requires 2 x AA batteries.

Pink Lights & Sounds Camera, at Early Learning Centre
Features a flash, realistic camera sounds and a list of funny portraits.

Bedroom Bookcase, at ELC
Sturdy wooden bookcase with three good-sized shelves for books, toys or whatever you like. With fabric storage drawers that fit neatly underneath and a hanging hook on each side. Easy self assembly.

Thomas & Friends - The Engine Shed, at ELC
So this is where Thomas and his pals sleep! Works with Round-About Action Turntable. Contains sheds for up to 5 trains. Compatible with Wooden World track.

Fun With French CD, at ELC
A collection of fun songs, sung in French and English. Learn simple words and phrases.

Swan Carriage, at Early Learning Centre
Ivory swan with lilac translucent wings and three fairies.

Wooden Castle Of Courage, at The Early Learning Centre
Varnished wood castle forbrave knights' adventures, with drawbridge, working portcullis, turrets, walls to fire arrows from and room inside for the royals.

ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!