Buying direct from ELC Toy Store website saves you money. With the ELC bulk-buying power ELC cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC Online.

Why we like ELC, UK:

• ELC UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC prices are always excellent, and ELC customer services are always happy to help!
• ELC has years of experience in its field - the ELC online shopping experience is testament to that.
• The ELC Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC, it's a no-brainer!

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Chrome Toaster, at Early Learning Centre
Stylish chrome toaster, with two slices of toast that pop up when done.

Mamas And Papas Stanley Snail Rocker, at The Early Learning Centre
Softly padded seat, covered in luxuriosly soft velour. Press his right antennae for a cheerful melody and left antennae for a fun speaker. Made of a solid wood frame, including handgrips and footrests for added stability. Seat height 26cm.

Harvey, at The Early Learning Center
Soft velour infant rocker with integral soft suedette saddle and supportive back rest. Press right ear to hear fun melody. Crinkle fabric in stretchy mane and tail. Wooden handles for safety. Requires 2 AA batteries. Suitable from 12+ months. Seat height 33cm

Buggy Activity Center, at Early Learning Centre
Colourful activity centre clips on any buggy to keep baby occupied.

Springwood Farm Croquet Set, at Early Learning Centre
The whole family can enjoy this farmyard version of a classic game. Set includes 6 colourful wooden targets with animal designs, 2 balls and 2 mallets.

Motorbike, at ELC.co.uk
Features racer-like styling with wide wheels for easy balance & easy grip handles help your toddler steer.

V.Smile Noddy Game, at Early Learning Center
It's a sunny day in Toy Town and Noddy would like to go on an adventure. Join Noddy as he climbs into his car and heads off for fun times at Big Ear's house, on the farm, and at the Police Station. Learn numbers, letters, animals, colors, and much more!<br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

HappyLand Goosefeather Farm, at Early Learning Center
All the fun of the farm with Farmer Shepherd and his wife. Includes a barn, tractor and trailer, sheep pen, pig sty, six animals and playmat. Makes animal sounds. Height 30cm.

Starfish, at The Early Learning Center
starfish

Blossom Farm Lavender Lamb, at The Early Learning Center
Soft fleece plush, press her tummy to hear her baa.

My First Stroller Blue, at Early Learning Center
Lightweight buggy that folds for easy storage. For dolls up to 40cm.

Wooden Tambourine, at Early Learning Centre
Classic tambourine that's great to shake and pat.

Blossom Farm Electronic Puzzle, at Early Learning Centre
Six Blossom Farm figures that make sounds when they are lifted out of the puzzle.

WWF Adopt A Wild Polar Bear, at The Early Learning Centre
This gift really DOES something - and not in a flashing, needs-batteries kind of way. It helps protect the future of real wild polar bears. So it’s the perfect present for an eco-minded child who loves animals. The lucky adoptive parent receives an email update* on their polar bears. <br><br>The 12-month adoption pack also includes: An activation care, greetings card, polar bear facts booklet, adoption certificate (on activation), and more.<br><br>*Please note, internet access is required to receive the email update. The supremely soft polar bear toy is easier to look after than the real thing, and always keen on a cuddle. So they’ll be warm feelings inside all round - guaranteed.

HappyLand Quad Bike Farm Set, at Early Learning Centre
Master Barley the farmer's son now has his own quad bike. Help him drive around the farm, feed the sheep and donkey, and train up his sheepdog puppy.

30cm Baby Girl - White Doll, at ELC.co.uk
A 30cm soft-bodied baby doll. Sit her up and he will open his eyes, lay her down and she will go to sleep.

Starfish, at Early Learning Centre
starfish

Spiral Art, at Early Learning Centre
Make wonderful swirling patterns. You can use the 4 different coloured pens, 6cogs and 5 inner frames to make each pattern unique. This also contains 20sheets of paper and a leaflet to give you design ideas

Doll House Pet Set, at ELC
A collection of adorable pets. Includes, rabbit and hutch, cat with basket andbowl and a dog with kennel, bowl and bone.

Remote Control Police Car, at Early Learning Centre
Fun, battery-powered cars with wireless control. Requires 4 x AA and 2 x button cell batteries.

Wooden Rocking Horse, at Early Learning Centre
Bright and sturdy rocking horse, to encourage your baby to rock for themselves. Made from forest friendly wood.

Charlie & Lola Make & Play Cardset, at Early Learning Centre
The Charlie and Lola make and play card playset will stimulate your children to use their imagination through role play. Simply slot Charlie and Lola and their friends together to create 7 different jungle characters and let your child's imagination run wild!

Junior Bulldozer, at Early Learning Centre
A great value chunky plastic Bulldozer for indoor, outdoor, or sand play fun.

Hugo Jack In A Box, at The Early Learning Center
Tin Jack-in-the-box with plush Hugo inside. Wind the handle to hear 'Pop goes the weasel' until the lid pops open for a surprise.

Fisher Price Bounce & Spin Zebra, at The Early Learning Center
Lively zebra encouragesbouncing with rewarding songs and sounds. Handlebar features fun finger activities, two springy characters and a light-up bead ball. Seat height29cm, non adjustable.Requires 3xAA batteries.

On The Farm Puzzle, at ELC
A busy farm scene with 6 stand up pieces to play with. 28 piece puzzle made from forest friendly paper. Approx size - 615mm x 420mm.

Small Brush, at The Early Learning Center
Classic brush to use with all types of paint.

Baby IQ Colours DVD, at ELC.co.uk
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Vehicle Pop up Combo Set, at Early Learning Centre
Pop-up camper tent, round tent and tunnel that velcro together to create a fun activity area.<br><br><b>Save £25. Combo set only £35. £60 when items bought separately.</b>

Remote Control T-Rex, at Early Learning Center
Remote controlled T-Rex, walks all by himself, with flashing eyes and roaring sounds. Requires 4 x AA batteries.

ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!