For over 30 years, The Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Center's passion for learning through play and commitment to quality make The Early Learning Center toys as relevant to today's children as those of 30 years ago.

The Early Learning Center is much more than just another toy store, and at the The Early Learning Center website you quickly discover what makes The Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Center stand out from all the rest. Whatever you decide to buy from The Early Learning Center - you certainly won't be disappointed!

Why we like The Early Learning Center, UK:

• The Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Center prices are always excellent, and The Early Learning Center customer services are always happy to help!
• The Early Learning Center has years of experience in its field - the The Early Learning Center online shopping experience is testament to that.
• The The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Center, it's a no-brainer!

All The Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Center toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Center website you'll discover a number of awards The Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Center difference for yourself, at The Early Learning Center website - you won't be disappointed.

Chunky Wooden Car Set, at The Early Learning Centre
Three sturdy cars to hold, race and chase. With easy-to-hold finger holes and free rolling wheels.

Pirate Pip Swim Ring, at ELC.co.uk
Mermaid design inflatable ring.

Wooden Busy Bead Table, at ELC
Bright and chunky beads to spin and push around the four intriguing frames. All at the perfect height for your child. Made from forest friendly wood.

Aquadraw Disney Princess Mini Mats, at Early Learning Center
Simply fill the pen with water and children can Aquadraw their favourite Disney Princess characters - in colour! No Mess, No Fuss and it's impossible to go out of the lines, ideal for very young children taking their first creative steps. <br><br>Scenes magically fade to colour over and over again. Great for travel fun too. Each pack contains 4 different scene cards and 1 aquadraw pen.

Green Straight Slide Extension, at Early Learning Centre
Extension to your slide protects lawns and keeps clothes clean.

Cool Keyboard, at Early Learning Center
Packed with features, this keyboardcan create all sorts of sounds. Your child can play tunes with the 24 keys, add rhythms, pick instrument sounds, record tunes and play them back.

Doll's Mansion, at Early Learning Centre
Luxury dolls' house in a big scale that's really comfortable for little hands. Everything is made from sturdy wood and the furniture is included. There's plenty of room for playing with family or friends too.<br><br><i>Dolls available separately. Furniture styles may vary.</i>

Pots & Pans, at Early Learning Centre
Prepare gourmet dishes with this realistic set of pots and pans. Includes a wok, frying pan, large saucepan with lid and small saucepan with lid.

Lots Of Loops, at Early Learning Center
This brightly coloured loopy rattle with teether sections will amuse little ones.

TP Amsterdam Trampoline Safety Surround 10ft, at ELC.co.uk
A superb 10ft trampoline enclosure which provides a safety system for the novice trampolinist, helping jumpers gain confidence because the risk of falling off is removed. Fixes to the outside so the whole trampoline remains available for use. Comprises a galvanised steel frame with lifetime guarantee against rust causing failure, foam/rubber/PVC sleeves and UV stabilised net.

Fairy Girl Helmet, at Early Learning Center
Wear this safety helmet along with the skates and backpack to complete the full fairy girl look.

MegaBloks Build Imagination Bag 24 Pieces, at Early Learning Center
Maxi Blocks are ideal for little hands to grip and this convenient bag of 24 Maxi Blocks is perfect for your young builders construction learning fun. The blocks come in a bright assortment of colours and sizes. Includes reusable storage bag and 8 activity cards.

Times Tables Card Games, at ELC.co.uk
A fun way of learning your Times Tables with this card game.

Wooden Police Van, at The Early Learning Center
Zoom to the rescue with this van with rubber tyres. Includes driver.

Finger Paints - Bright, at The Early Learning Centre
With 6 different colours. Perfect first paints.

Billy Goat, at Early Learning Centre
Selection of favourites to inhabit the farmyard.

Dolls House Studying Room, at Early Learning Centre
Set includes a computer desk with computer, monitor, keyboard and printer, abook shelf with 3 books, a chair with cushions, telephone, clock and a wastepaper basket.

Tincase With Minibeasts, at ELC.co.uk
All your favourite bugs and beasts in a handy storage tin, for young nature enthusiasts.

Puff Pop Up Dragon, at Early Learning Center
Puff the Dragon lives in the tower. Push him down and then take it in turn to push coloured flags into the castle walls. But take care as Puff could pop up at any time. Up to 4 people can play.

Doll's Mansion, at The Early Learning Centre
Luxury dolls' house in a big scale that's really comfortable for little hands. Everything is made from sturdy wood and the furniture is included. There's plenty of room for playing with family or friends too.<br><br><i>Dolls available separately. Furniture styles may vary.</i>

Pirate In Row Boat, at ELC
Pirate, row boat, oars and treasure chest.

Crate Of Vegetables, at ELC.co.uk
Plastic crate with 12 cut-and-play vegetables and knife.

Fisher Price Bounce & Spin Zebra, at ELC.co.uk
Lively zebra encouragesbouncing with rewarding songs and sounds. Handlebar features fun finger activities, two springy characters and a light-up bead ball. Seat height29cm, non adjustable.Requires 3xAA batteries.

Ready Mix Paint White, at ELC.co.uk
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Woodland Summer Terrace, at ELC
Expand the play space in your Summer Cottage with this wooden terracing. Provides room for two deckchairs and a table. <br><br>This product isan extension to the Summer Cottage, available separately, catalogue number 112630.

Kool Kats Craft Kit, at Early Learning Centre
These three furry, feline friends are just waiting to be painted, pampered and preened. Using the coloured pens, glitter and self-adhesive rhinestones provided, your child will love creating individual identities for each.<br><br>The kit contains a number of inspirational ideas and designs to imitate. Or, better still, encourage your child to dream up their own colourful costumes. Will it be a pretty kitty or glamour puss? <br><br>Adorable accessories are also included – a feather boa, ribbon collar or sparkling silver charm will add that vital finishing touch. Then watch them come to life with a shake of their wobbly bobbly heads.<br><br>Cats 11cm x 5cm x 5.7cm

Firefighter Outfit, at The Early Learning Center
Firefighter jacket with silver strips and high-visibility play trousers for daring firecrew.

Big City Garage, at Early Learning Centre
Fantastic three-storey garage withhelipad, car lift, petrol pumps, carwash, ramp, parking sign and barriers. With lots of realistic sounds, and lights showing up or down on the lift.<br><br>Requires 3xAA batteries

Pirate Captain Outfit, at Early Learning Center
Three-piece piratecostume including hat, trousers and jacket with integral white shirt underneath. Perfect for pirates who enjoy playing captain. Fits pirates up to 116 cm tall.

Soloman Shire Rocking Horse, at Early Learning Centre
Soft rocking horse with saddle and stirrups. Have fun galloping along with Soloman.

The Early Learning Center UK is the leading toy store in the UK, and now you can enjoy the The Early Learning Center shopping experience online too, at The Early Learning Center Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at The Early Learning Center UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing The Early Learning Center to buy toys and games. See for yourself what The Early Learning Center has to offer, at The Early Learning Center website.