ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.

Buying direct from ELC Toy Store website saves you money. With the ELC bulk-buying power ELC cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC Online.

Party Invitations, at The Early Learning Center
Make your party really special by sending out these glittery invitations. A pack of 8 in 4 different designs.

Skittles, at Early Learning Centre
Comes with 6 colourful skittles and 2 balls.

Rescue 4 In A Box, at Early Learning Centre
Four 12-piece puzzles featuring interesting rescue scenes.

Binoculars - Green, at ELC
Lightweight binoculars with strap and carry case. Magnification factor of six.

Tell The Time, at Early Learning Center
Learn to tell the time through lotto.

Patterned Paper Chains, at Early Learning Centre
Self-adhesive paper chains make ideal decorations.

V-Tech Disney Princess MagicWand Laptop, at ELC.co.uk
Beautifully designed learning laptop featuring Disney Princesses. LCD screen with back light effect enhances play. Interactive 'Magic Wand' for on screen touch “Question and Answer” activities. Features a glass slipper shaped directional mouse as well as a full QWERTY keyboard with number buttons. Teaches pre-school basics such as the alphabet, numbers, vocabulary, simple maths and matching games. Animated on-screen Princess character enhances interactive learning. Challenging adventure mode included.

Leapster Disney Princess Game, at ELC.co.uk
Join Ariel and Cinderella in their worlds and play 5 exciting games that teach essential skills. Learning is rewarded as you progress from Little Lady to a Royal Highness! This enchanting educational game features the beloved Disney Princesses in animated activities that teach fundamental early reading and mathematical skills.

ABC Fridge Fun, at Early Learning Centre
Chunky magnetic fridge with 26colourful food and letter pieces teaching letters, phonics, colours and food facts.

Small UV Suit - Blue, at ELC
Protects from sunburn and harmful UV rays. With 50+ UV protection. (1-2 years)

Jolly Phonics Picture Cards, at Early Learning Center
Jolly Phonics Picture Sound Cards.

Holographic Christmas Stickers, at The Early Learning Center
Christmas shapes on colourful holographic stickers.

Bumper Playfood Assortment, at ELC
A 60 piece assortment of miniature playfood.

Yellow Dino Patrol Car, at Early Learning Centre
Tough vehicles to rumble round the Dino Adventure Set. Requires 1 x AA battery.

Car Seat Dashboard, at ELC
Soft fabric dashboard with wheel, key, mirror, dial and squeaky horn. With straps to attach to a car seat. Ideal for keeping little hands busy during long road trips.

Silly Songs Cassette, at Early Learning Centre
31 favourite funny songs that are guaranteed to raise a smile are featured on this 60 minute cassette. Includes Do Your Ears Hang Low?, Bananas In Pyjamas, This Old Man, Five Little monkeys and Six Little Men In A Flying Saucer. As the cover artwork states, this cassette is out of this world!

Monster Truck, at Early Learning Center
Have roaring fun with these miniture Monster Trucks! Assorted designs, lucky dip!

Micro Scooter - Pink, at ELC
Lightweight micro scooter suitable for children from 3 years

Shake Rattle & Twist, at The Early Learning Centre
Pair of colourful rattles to help explore new sounds and textures.

Magic Of Making, at Early Learning Centre
A collection of lovely little films in which you will see how things are made in factories and on farms. Watch them over and over again, and learn something new every time. A light hearted commentary takes you from the sheep to the woolly Jumper, from the tree to the paper mill, from the bell foundry to the church, and along seven other delightful journeys of discovery!

Baby Links, at ELC
Six brightly coloured baby links can be interconnected into a chain and used as a rattle.

MegaBloks Lil' Vehicles Frontloader, at Early Learning Center
2 toys in 1 combines vehicle and block play! This sturdy Front Loader comes with 15 Maxi Mega Bloks in an assortment of sizes and colours and a Block Buddie figurine!

King Neptune's Shell Carriage, at ELC.co.uk
King Neptune's amazing underwater carriage is pulled by seahorses. Two detachable mermaids sit on a dolphin and turtle. L30 x H18 x D15cm.

Fisher Price Motion Allosaurus, at The Early Learning Center
Dinos will be a roaring success with the introduction of the Walking Dinos. These dinos feature realistic head motions, tail motions and roaring. Packaged in open-try-me packaging.

Doll House Dining Room, at The Early Learning Centre
Includes, dining room table and 4 chairs, a sideboard, place mats, plates andmugs, mixing bowl with spoon and spatula.

Jungle Beat Set, at Early Learning Centre
The seven pieces of jungle themed instruments comprise a crocodile flute, a jungle drum with neck strap and two drumsticks, a monkey tambourine, two parrot maracas and two frog castanets. This percussion set supports the National Curriculum Key Stage 1 Music.

Old Macdonald'S Soundtracks Game, at ELC.co.uk
The listen and match sing along game for 1 - 2 players. Encourages listening, concentration and matching.

Fisher Price Snap n Style Erika, at The Early Learning Center
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Pink Lights & Sounds Camera, at ELC
Features a flash, realistic camera sounds and a list of funny portraits.

Voice Changing Microphone - Pink, at ELC
Comes with voice-changing mode, pitch adjustment and robot sound effects.<br><br>Requires 3 x AAA batteries

ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!