All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you'll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.

Lunar Jim Talk Ted, at Early Learning Center
Create your own lunaradventures with Ted the robot. He has posable arms, legs and head and says five phrases.

Tractor & Trailer, at The Early Learning Centre
For completing essential farm jobs.

Whizz Down Mountain, at Early Learning Center
Push the traffic lights to race a car down the mountain road, and set off lights and sounds. Press the big red button to send the chunky boulders down behind for a thrilling car chase, again and again.

Fisher Price Snap n Style Elena, at The Early Learning Center
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Wooden Busy Bead Table, at ELC.co.uk
Bright and chunky beads to spin and push around the four intriguing frames. All at the perfect height for your child. Made from forest friendly wood.

Action Books Detective Tool Kit, at Early Learning Center
Collect the evidence, analyse the clues and solve mysteries. Budding Sherlocks will find all they need here to be a real detective. There are over 20 activities and ideas to investigate covering aspects of forensic science, photofitting, fingerprinting and beyond. A great 32 page handbook offers tips, information and ideas. Deerstalker and pipe unfortunately not included.

TP Big Bouncer Trampoline 8ft with Safety Surround, at Early Learning Centre
Ideal for a younger child and smaller garden, this 8ft trampoline comes complete with safety surround, and is a great way to for your child to improve balance and standing skills through play. The Big Bouncer trampoline can be easily accessed through a zip door in the net, and is suitable for indoor or outdoor use.

Tower Of Doom, at ELC.co.uk
Terrifyingly fabulous castle,with lots of levels to explore and battle on, and plenty of corners for baddies to hide around. With a working drawbridge, a slide to eject weakling knights down, and a dark dungeon underneath to imprison captured knights, or keep beastly monsters.

Wooden Bricks, at Early Learning Centre
Young builders will love these 100 natural and coloured wooden bricks. Comes with handy storage bag.

HappyLand Village Fire Station, at ELC
With fire engine, fire chief's car, 5 figures, road sign and station cat. Makes sounds. A great addition to your HappyLand collection.

Small T-Rex, at Early Learning Centre
These ferocious creatures lived millions of years ago.

Green Science Enviro Battery, at The Early Learning Center
Caution: High Voltage Inspiration! <br><br>The most unique and non-polluting energy sources you can find on Earth - potato, salt water and mud. Be amazed how they light up a bulb or sound buzzer with this eco-friendly kit. Includes experiment guide for making a coin battery, fork battery, potato buzz wire game and more.<br><br>Please note: Some everyday items from home are required to complete this experiment – e.g. lemon, potatoes, soil, paperclips, water.

Click Clack Caterpillar, at The Early Learning Centre
Two sides of fun - roll the balls down the zig-zag chute on one side, and the ladybird cars whizz down the track on the other side. Plays three different melodies and four whacky sounds. Requires 3 x AA batteries

Jolly Phonics Puzzle, at Early Learning Centre
Slot-together puzzle with pictures to liftout, revealing the matching word.

Sticky Dartboard, at ELC
Velcro dartboard with clear numbers and 2 sets of 3 darts.

WWF Adopt A Wild Tiger, at ELC.co.uk
Give a gift that truly makes a difference. This 12-month adoption pack helps to protect the future of real wild tigers, making it the perfect present for an animal loving child. <br><br>The proud adoptive parent will receive quarterly updates on their tiger, one of just 350 left in Nepal. A tiger facts booklet and green tips leaflet will help develop an awareness of the environment and encourage respect for the natural world. <br><br>The pack also includes an adoption certificate, animal screensavers to download, greetings card and more.<br><br>Not forgetting an adorably soft tiger to cuddle – all the more loveable because of who he represents.<br><br>Soft toy approximately 28cm.

VTech 9v Adaptor, at The Early Learning Center
Save batteries by using the VTech adaptor to plug V.Smile into the mains. Can also be used with other VTech products featuring an adaptor socket.

Sea Princesses, at The Early Learning Center
Three glamorous sea princesses who love making water music.

Wooden Maracas, at Early Learning Center
Shake along to the beat with these classic maracas.

Dream Town Lounge Set, at ELC
Inflatable table with solid top and tablecloth, and two soft cushion inflatable stools.<br><br><b>Home delivery only</b>

Fairy Wonderland, at The Early Learning Centre
Magical fairy wonderland with four different areas for fairies to flutter around. The enchanted pond contains lily pads, toadstools and a rainbow arch leading onto the fairy house, with trees and swings for fairies to play on. The fairy garden and magical woodland contain beautiful butterflies and flowers.<br><br>Figures availableseparately.

Push 'N' Go Crab, at Early Learning Centre
Push down on his shiny shell and he scuttles sideways.

Scrapbook Kit, at Early Learning Centre
Children can use this collage album to write their own thoughts and experiences inside. Also comes with lots of different stickers to decorate the pages.

Echo Microphone Pink, at ELC
Sing, talk, mumble or call into this crazy microphone and hear your voice echo.

Soft Stuff Racing Car, at The Early Learning Centre
Contains a racing car mould with parts to create 3 racing car drivers, cutters, extruders, rollers and stampers. All comes in a racing car shaped jar.

Street Mouse - TVR model, at ELC
Put the whiz into computer whiz kid. A <b>realistic</b> licensed replica of TVR’s acclaimed supercar that is actually a fully functioning 800 dpi optical mouse. With left and right click buttons and a scroll wheel, its cool chrome styling and sculpted body are perfect for negotiating the twists and turns of the web. <br><br>The Tuscan has alloy style wheels, tinted windows and working blue LED headlights and plugs into your computer via a PS2 or USB port. No mouse mat needed.

Cars Smack Yak Vehicles, at The Early Learning Centre
Get ready to rev up the fun with this plush toy inspired by the blockbuster movie, CARS.

The Snail And The Whale Book, at The Early Learning Center
This is a tale of a tiny snail And a great big grey-blue humpback whale. One tiny snail longs to see the world and hitches a lift on the tail of a whale. Together they go on an amazing journey, past icebergs and volcanoes, sharks and penguins, and the little snail feels so small in the vastness of the world. But when disaster strikes and the whale is beached in a bay, it's the tiny snail who saves the day.

Dolls House Studying Room, at ELC
Set includes a computer desk with computer, monitor, keyboard and printer, abook shelf with 3 books, a chair with cushions, telephone, clock and a wastepaper basket.

My First Work Bench, at The Early Learning Centre
Brilliant bench with loads of features including nuts that click when you use the screwdriver and a saw handle to turn. Requires 3xAA batteries.

Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Centre website.

Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!