Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Exciting features at Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' Early Learning Centre toys throughout themed playzones.

Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.

Why we like Early Learning Centre, UK:

• Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Centre prices are always excellent, and Early Learning Centre customer services are always happy to help!
• Early Learning Centre has years of experience in its field - the Early Learning Centre online shopping experience is testament to that.
• The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Centre, it's a no-brainer!

Mini Dump Truck, at The Early Learning Centre
A great value mini plastic Dumptruck for indoor, outdoor, or sand play fun.

Make Your Own Fairy, at Early Learning Centre
Everything required to make a gorgeous fabric fairy doll with wings.

My First LeapPad System - Pink, at ELC
Engages pre-schoolers with fun stories and activities which teach phonics awareness, number recognition, shapes, colours, matching, music, songs and much more. Requires 4 x AA batteries.

Seaside Playmat, at Early Learning Center
Soft, padded activity mat made from fabric squares of different colours,patterns and textures. Includes crinkle shapes, mirror, soft snail rattle andteether.

Turbo Racer NEW - Blue, at ELC
Open the boot to hear funky music and see flashing lights. Press the button on the sunroof to hear realistic acceleration sounds and see the headlights light up.

Science X - Force and Motion Experiments Kit, at Early Learning Centre
A collection of 25 brilliant yet simple experiments designed to tap into the fascinating world of forces and motion. Can you cut a potato with a piece of paper? Can a ball hover in mid-air? Can you build a catapult from a spoon? Levers, pulleys, rollers and friction all explained with the aid of a few household props and the contents of this kit. Clear instructions and explanations from the guidebook ensure your child will enjoy discovering the hidden properties of the world around them.

Remote Control Metal Detector Car, at Early Learning Centre
Your child can hunt for hidden treasure with this Remote Control Metal Detector Car. When the vehicle passes over buried metal, a secret sensor beeps and the excitement begins: could it be coins or even gold?<br><br>The handset directs the buggy at distances up to 25 feet. Your child can steer it round the garden (improving their coordination as they go) or take it to the beach to see what delights they can dig up beneath the sand – the rugged, oversize wheels can cope with practically any terrain.<br><br>25cm long x 20cm wide x 18cm high. Requires 1 x 9v and 4 x AA batteries (not included).

Mermaid Wonderworld, at ELC
Wonderful underwater kingdom for the mermaids to play in. With coral to swim around, shells to sit on, friendly sea creatures to talk to and a glowing palace.

Soft Ball Pack, at ELC.co.uk
Soft football, basketball and rugbyball.

Build & Play Plane, at The Early Learning Center
Designed to be taken apart and built up again, as many times as you like. With battery operated screwdriver to loosen and tighten nuts and bolts.

Police Accessory Set, at Early Learning Centre
Pretend to be in the police with this accessory set that comes in its own handy storage case. Includes torch, handcuffs, police badge, belt, whistle, report pad and walkie talkie.

Buggy Bingo, at Early Learning Centre
Fun bingo game that alsohelps with numbers.

University Of Cambridge Radio Kit, at Early Learning Centre
Unlock the secrets of electronic circuits and radio transmissions with this Build Your Own FM Radio set.<br><br>All wires, terminals, nuts and screws are included. What’s more, the simple construction allows connections to be made safely without soldering. Just follow the clear step-by-step instructions, turn on and tune in.<br><br>The finished radio will be able to pick up the entire FM spectrum. <br><br>As well as being great fun to make, the kit is an excellent study aid to supplement your child’s learning at school. They’ll understand just how radio waves are transmitted and received. There’s nothing more rewarding then picking up that first signal. <br><br>Finished radio approximately 18cm x 22cm

Nursery Rhyme Sing Along CD, at The Early Learning Centre
You can see why that songs have been popular with children for centuries .They're lovely! These original arrangements bring together 50 nursery rhyme classics, including: Humpty Dumpty, Looby Loo, Hey Diddle Diddle, Jack And Jill. Printed lyrics complete this exclusive and value for money release. You'll love it just as much as the children do.

Light & Sound Dog Rattle, at The Early Learning Center
Dog's nose lights up when pressed. With tunes, textures and rattles. Good for teeth.

Baby IQ The World Around Us DVD, at ELC.co.uk
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Push Rattle & Roll, at The Early Learning Centre
Ideal toy for stimulating your baby's auditory and visual senses.

15-piece Tea Set, at Early Learning Centre
Teapot, four cups, saucers and teaspoons, sugar bowl and milk jug.

Cleaning Set, at Early Learning Centre
Four-piece set: broom, mop, dustpan and brush.

Can You Find Me Book, at Early Learning Centre
Great hide and seek book

Racing Car, at The Early Learning Centre
These perfect miniature replicas of your favourite cars will provide hours of fun. Available in 12 designs these cars are great to collect!Lucky dip, one car per order.

Bedroom Bookcase - Pink, at Early Learning Center
Sturdy wooden bookcasewith three good-sized shelves for books, toys or whatever you like. With two fabric storage drawers that fit neatly underneathand a hanging hook on each side. H104 x W70 x D31cm. Easy self assembly.

Wooden Cut & Play Sandwich Set, at ELC
Mix and match the fillings to make gourmet wooden play sandwiches.

Fisher Price Shake & Go Crash Up Speedway, at ELC.co.uk
The Shake 'N Go Crash Up Speedway is an interactive playset that allows two Crash Up cars to “race” each other on a figure 8 circuit. The playset will include the track and two cars. The track does not require batteries and each car requires 3 “AA” batteries. Figure 8 shaped track composed of a group of snap together "turns", "ramps" a "center intersection", a "starting station" and a"bridge out" crash up area.

Green Science Dynamo Torch, at Early Learning Centre
Turn a simple toy motor into a generator that converts hand motion into electrical energy and powers a light bulb. No battery, no pollution, just amazement! The generator could be used as an awesome emergency torch.<br><br>Assembled Dynamo Torch is 4.5cm long x 12cm tall x 5.5cm wide.

Dig & Play Egyptian Tomb, at ELC
Chip away at the mysterious brick to discover ancient Egyptian treasure buried thousands of years ago.<br><br>Your child can dig and scrape away with the special tool, to find buried treasure. They’ll dig up a cat model, Egyptian pendant, hieroglyphics tablet, ankh life symbol, plus four special game counters. <br>And once your child has found all the amazing archaeological artefacts, there’s a great treasure hunt game to play on the Egyptian treasure map.<br><br>The game is for two to four players, so mummies can join in too of course.<br><br>

Small Brush, at ELC
Classic brush to use with all types of paint.

Vanity Table & Stool, at Early Learning Center
Gorgeous white wooddressing table and stool. With drawer, mirror and two display shelves.

Jolly Phonics Book 7, at ELC.co.uk
Fun activity books get reading and writing skills off to a flying start. Book 7of 7.Jolly Phonics is a fun, multisensory way to learn the sounds that lettersmake and how to put them together to build words.

Classic Farm Animals Puzzle, at Early Learning Centre
Four simple animal puzzles for toddlers.

Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.