Buying direct from The Early Learning Centre Toy Store website saves you money. With the The Early Learning Centre bulk-buying power The Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Centre Online.

The Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Centre website.

The Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Exciting features at The Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, The Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' The Early Learning Centre toys throughout themed playzones.

The Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.

Thomas the Tank Engine Xylophone, at Early Learning Centre
Read and play this musical book.

Fabric Purse, at Early Learning Center
Carry all your treasured posessions in this beautiful purse.

1st Shape Sorter, at Early Learning Center
Makes animal sounds when the correct shapes are slotted in.

Fisher Price Bounce & Spin Zebra, at Early Learning Centre
Lively zebra encouragesbouncing with rewarding songs and sounds. Handlebar features fun finger activities, two springy characters and a light-up bead ball. Seat height29cm, non adjustable.Requires 3xAA batteries.

Sparkle craft, at Early Learning Centre
Everything you need for sparly masterpieces. Contains holographic dots, confetti and bright sparkly card.

Ready Mix Paint Purple, at Early Learning Centre
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Mamas & Papas Polaris Sportsman 400, at The Early Learning Centre
Sporty fun battery operated quad bike comes complete with:<br><br><ul><li>High Quality re-chargeable battery ride-on with 6volts power. </li><li>Single Speed Forward only</li><li>Accelerator and Brake on same pedal for added safety</li><li>Includes back racking</li><li>Max Speed up to 2.5mph</li><li>Suitable to carry up to 20kg approx</li></ul>

University of Cambridge Pop'n'Snap Electro Lab, at The Early Learning Center
Put the world of technology at your child’s fingertips with this incredible Electro Lab. <br><br>The colourful, snap-on components make it easy to complete over 250 exciting circuits. Create a lie detector, set an alarm, sound a siren, launch a flying saucer, receive radio transmissions . . . the possibilities are endless.<br><br>With all wires secured within the chunky, plastic modules, it’s completely safe, with no handling of delicate parts. <br><br>Clear, detailed diagrams guide your child through the projects, each designed to stimulate the imagination as well as educate. Finding out how things work is so inspiring. Now simply switching on a light will be enough to get the brain cells buzzing.<br><br>Mounting board 19.5cm x 28cm

Green Highback Baby Seat, at ELC.co.uk
Green swing seat suitable for babies with extra neck support, safety strap and T-Bar restraint. Height can be easily raised or lowered. This is an optional extra which can fit onto any of the featured frames.

National Geographic Explorer Kit, at The Early Learning Center
Little explorers will love being at large in the great outdoors with this fantastic kit. There’s a magnifying glass and a pair of top-quality binoculars for close inspections, an LED torch for nocturnal nature-watching, and a compass for expert navigation. <br><br>Once they start hunting around, your child will see that nature is full of wonders, from fabulous flowers to deliciously disgusting bugs and beasties. They can test their new-found knowledge with the Nature Quiz cards included, designed to entertain and educate. <br><br>The solid, sturdy equipment can be used in virtually any outdoor environment but there’s no need for your child to stray far. Even the humblest of back gardens is teeming with life and fascinating things.<br><br>Magnifying glass lens 3.3cm in diameter<br>Compass 5cm in diameter<br>Torch 8.5cm long<br>Binoculars approximately 11.5cm x 12cm<br>

Wooden Castle Of Courage, at The Early Learning Centre
Varnished wood castle forbrave knights' adventures, with drawbridge, working portcullis, turrets, walls to fire arrows from and room inside for the royals.

Wooden Stampers, at Early Learning Centre
Great for making fun patterns. Assorted designs, lucky dip!

Cordz Ultimate Art Studio, at Early Learning Centre
Cordz is a totally unique picture making kit using coloured cords and Velcro boards for your children to create their very own works of art. <br><br>Once they’ve made one masterpiece, they can simply pull it off and start the next one – as many times as they like, adding diamonds, rubies or emeralds as they decide exactly what they want.<br><br>Beautiful Butterflies, Fabulous Fish or Fluttery Fairies; anything is possible as your children’s busy fingers get to work. <br><br>

Number Snap, at Early Learning Centre
A snap game for two or more players; good for counting and speedy number recognition.

Wooden Maracas, at Early Learning Centre
Shake along to the beat with these classic maracas.

Alphabet Snap, at The Early Learning Center
Classic card game to help teach little ones to recognise letters.

Thomas Aquadraw, at The Early Learning Center
This magical product combines one of the top drawing toys on the market with one of the most loved characters by young children!Fill the pen with water to draw on the Aqua Draw mat, and watch as the Thomas train magically follows it, playing the Thomas theme tune as he goes. Also features a roller pen to draw real tracks to follow.

Motorised Vespa, at The Early Learning Centre
Be the coolest kid in the park on this super-stylish, red electric scooter with stabilisers Single Speed forward only<ul><li>Accelerator and brake on same pedal for added safety<li>Engine sound effects, working lights and horn<li>Rubber tread wheels<li>Max speed up to 2.6 mph<li>Easy ride 2-5 years approx<li>6V Power</ul>

Rush Hour Traffic Jam Game, at The Early Learning Center
A great one-player game. Perfect for long journeys in slow moving traffic.<br><br>By sliding the vehicle shaped blocks cunningly around the grid you learn to negotiate a series of increasingly mind-bending traffic jams. If only the M25 was as much fun!<br><br>Encouraging sequential thinking and spatial awareness young drivers have to negotiate 40 challenges of increasing fiendishness, with 4 levels of play from beginner to expert. The objective is to escape the grid by just moving blocks forward or backwards until your route is clear. <br><br>Comes with a neat travel bag - so no chance of losing pieces in the car. <br><br>

15" Ceratosaurus, at Early Learning Center
Ceratosaurus

Wooden Drum, at ELC
Classic wooden drum to beat, with beads inside that rattle when rolled.

Leapster Learning Game System - Pink, at The Early Learning Center
The Leapster Learning System is a handheld system gives you hours of fun while developing key skills. PLAY educational games, READ electronic story books, CREATE works of art, WATCH interactive videos. Comes with interactive cartridge. Requires 4 x AA batteries (not included).

Fun With French CD, at The Early Learning Centre
A collection of fun songs, sung in French and English. Learn simple words and phrases.

That's Not My Monster Book, at Early Learning Centre
This delightful book is aimed at very young children with bright pictures and patches of different textures. In this title it covers the subject of monsters.

Pink Play Chairs, at Early Learning Centre
2 Durable plastic chairs to sit on - great for an afternoon's painting or maybe just some tea and cake.

Mini Farm Tub, at Early Learning Centre
Tub of 32 assorted mini farm animals.

Thomas & Friends - Cargo Transfer, at Early Learning Center
Collect and deposit all cargo on the island of Sodor.

Glue - Rollerball, at The Early Learning Center
Ideal for sticking paper and card.

Cordz Ultimate Art Studio, at ELC
Cordz is a totally unique picture making kit using coloured cords and Velcro boards for your children to create their very own works of art. <br><br>Once they’ve made one masterpiece, they can simply pull it off and start the next one – as many times as they like, adding diamonds, rubies or emeralds as they decide exactly what they want.<br><br>Beautiful Butterflies, Fabulous Fish or Fluttery Fairies; anything is possible as your children’s busy fingers get to work. <br><br>

Quad Bike Pink, at The Early Learning Center
Turn the handle to powerthis stylish motorised quad.

Much more than simply just another toy store, The Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Centre is lots of fun - and you're sure to want to go back again and again!