For over 30 years, The Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Centre's passion for learning through play and commitment to quality make The Early Learning Centre toys as relevant to today's children as those of 30 years ago.

The Early Learning Centre is much more than just another toy store, and at the The Early Learning Centre website you quickly discover what makes The Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Centre stand out from all the rest. Whatever you decide to buy from The Early Learning Centre - you certainly won't be disappointed!

The Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Centre website.

The Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Buying direct from The Early Learning Centre Toy Store website saves you money. With the The Early Learning Centre bulk-buying power The Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Centre Online.

Cars Smack Yak Vehicles, at The Early Learning Centre
Get ready to rev up the fun with this plush toy inspired by the blockbuster movie, CARS.

Remote Control Football Playing Robots, at Early Learning Center
He whirrs, he shoots, he scores. This kit contains all the components required for your child to make a remote-controlled robot that can go forwards, backwards, turn and most importantly: kick a ball. <br><br>First children can discover how to build their own robot and remote control. The parts simply snap and screw together, and full instructions are provided. They can even design their bot a unique jersey. <br><br>Then it’s time for the serious business of football training: you child can practice making the robot turn, pass, dribble and kick smoothly.<br><br>Four-channel infra red remote control means up to four robots can play at once, providing a great team-playing challenge to family or friends. <br><br>Completed robot approximately 16 cm tall.

Spiral Art, at The Early Learning Center
Make wonderful swirling patterns. You can use the 4 different coloured pens, 6cogs and 5 inner frames to make each pattern unique. This also contains 20sheets of paper and a leaflet to give you design ideas

Chrome Toaster, at ELC
Stylish chrome toaster, with two slices of toast that pop up when done.

Farmyard Playset, at Early Learning Center
Pigsty, stables, cowshed, dog kennel, chicken hutch, fences and hayloft with moving pulley. Animals available separately.

Thomas & Friends Toad, at Early Learning Centre
Toad has no time for the insults of Troublesome Trucks and works happily alongside Oliver on Duck's branch line. Toad is always coupled to Oliver so he is facing backwards. Toad also has a sliding brake.

Flower Suction Highchair Activity, at Early Learning Centre
Activities galore including mirrors and a clicking rotating head. Suctions onto a high chair or any smooth surface.

Bubble Machine, at Early Learning Centre
Simply add bubble mixture (available separately) and the machine creates a continuous stream of bubbles. Colours may vary. Requires 3 * C batteries.

Fisher Price Smart Cycle Software, at Early Learning Center
Software that plug into Smart Cycle for Extended play - Software include: Dora's Jungle Safari, Sponge Bob's ocean adventures, Hot wheels, Barbie, Dinoland (All QUEENS ENGLISH)<br><br>Each game costs £18. Lucky dip surprise.

Quick Chess, at ELC
Help your child get to grips with chess with this multi award-winning first chess set. A unique ‘play and learn’ system teaches children the basics in a series of challenging and entertaining games. <br><br>Mastering a piece at a time, they’ll soon know their rooks from their bishops. And by advancing through different levels they’ll build a thorough understanding of this rewarding game of strategy and skill. It’ll be ‘check mate’ before you know it.<br><br>Board approximately 38cm x 38cm.

Doll House Dining Room, at The Early Learning Centre
Includes, dining room table and 4 chairs, a sideboard, place mats, plates andmugs, mixing bowl with spoon and spatula.

Push 'n' Go Car, at ELC.co.uk
Chunky car to send speeding across the room. Push the roof to set it off, and see the engine move up and down.

Paint Palette, at Early Learning Center
Six paint wells and one for water in the centre. Great for colour mixing.

Singalong CD Player - Blue, at Early Learning Centre
This great CD player features aneasy-to-load CD compartment and large dials that are ideal for children. With a program function to play or repeat favourite tracks, two microphones and a built-in anti-shock function.<br><br>Requires 6 x C batteries

Folding Trike, at Early Learning Centre
Sturdy three-wheeled tricyclewith extendable, detachable handle for parents to use. Free wheel facility on the front wheel allows trike to be pushed safely. Can be easily folded for storage and transportation, and comes complete with storage bag.

Paint Your Own Car Money Box, at ELC.co.uk
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

3 Colour Torch Pink, at Early Learning Center
Chunky portable Torch with 3 coloured beam and lantern function. Features : Red, Green or White beams and flashing signal button. Great for reading your favourite book at night.

Wind Up Turtle, at Early Learning Centre
Wind him up and watch him swim away. Great fun in the bath.

Soft Stuff Wooden Rolling Pin, at Early Learning Centre
A beautiful wooden rolling pin for using with Soft Stuff.

Dino Adventure Set, at The Early Learning Center
Build unique dinosaur landscapes and watch your dino cars zoom around with this track that slots together in any combination you want. With 5 dinosaur figures and car. Requires 1 x AA battery.

Finger Paints - Bright, at Early Learning Centre
With 6 different colours. Perfect first paints.

This Little Piggy Book, at ELC.co.uk
Five adorable piggy faces top each finger of velour glove puppet that features a small board book attached to the palm. making the entire puppet self-contained and perfect for reading aloud.

Animal Hide & Seek Book, at Early Learning Centre
In a large format with flaps as well as textured patches, this book introduces the characters from Apple Tree Farm to young children. The use of textures adds a different dimension to sharing books with babies and toddlers. As each page is turned, a different texture is waiting to be discovered.

Piglet, at Early Learning Centre
This piglet would make a wonderful addition to your farm.

See Saw Snail, at Early Learning Centre
Learn early balancing skills with this fun snail. Made from forest friendly wood.

Dino Lookout, at Early Learning Center
Help the ranger use the search-light to spot the huge dinosaur, then drop the net at the right moment. Or lure the little one into the cage. The ranger can venture down the ladder, but is it safe?

Leapster Learning Game System - Pink, at The Early Learning Centre
The Leapster Learning System is a handheld system gives you hours of fun while developing key skills. PLAY educational games, READ electronic story books, CREATE works of art, WATCH interactive videos. Comes with interactive cartridge. Requires 4 x AA batteries (not included).

Build N Go Thomas, at The Early Learning Centre
The first motorised Thomas engine you can build yourself. Build the engine, fix the wheels with the screwdriver, switch him on, and off he goes. Ten chunky pieces are easy to assemble, take apart and build again for even more construction fun.

LeapPad LittleTouch System Blue, at Early Learning Center
From your first reading experience together to the independent toddler years, LittleTouch LeapPad learning system is designed to build early learning skills, with stories that come to life with the simple touch of a finger.<br><br>Includes a LittleTouch LeapPad starter book and activity cards with over 100 early learning activities that introduce ABCs, letter sounds, numbers, colours, shapes, reading readiness and more. <br><br>The LittleTouch LeapPad library of books allows learning and discovery to continue. Each book lets you choose from 3 learning experiences, each designed to keep your child engaged and stimulate development.

Times Tables Dvd, at Early Learning Center
Learning the times tables by repeating and memorising groups of numbers has never been fun for children. This DVD can change all that, providing children with the learning tools to make times tables exciting and fun by using shopping, money, craft activities, science & nature, transport and more.

Exciting features at The Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, The Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' The Early Learning Centre toys throughout themed playzones.

The Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.