ELC.co.uk develop toys with care to bring out the very best creativity and inspiration in children. When ELC.co.uk design toys ELC work closely with experts, child psychologists and children themselves. Together ELC.co.uk make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC.co.uk Direct offers you the convenience and choice of home shopping, from the ELC.co.uk website. To ensure your safe-shopping experience at ELC.co.uk, you can also rest assured that ELC.co.uk use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC.co.uk will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Why we like ELC.co.uk, UK:

• ELC.co.uk UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC.co.uk prices are always excellent, and ELC.co.uk customer services are always happy to help!
• ELC.co.uk has years of experience in its field - the ELC.co.uk online shopping experience is testament to that.
• The ELC.co.uk Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC.co.uk!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC.co.uk, it's a no-brainer!

ELC.co.uk UK is the leading toy store in the UK, and now you can enjoy the ELC.co.uk shopping experience online too, at ELC.co.uk Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at ELC.co.uk UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing ELC.co.uk to buy toys and games. See for yourself what ELC.co.uk has to offer, at ELC.co.uk website.

Seaside Pour & Play, at Early Learning Centre
Bath activity bar with suction pads to stick to the bath. With three squirters, a water wheel, tap and two scoops.

Wooden Cut & Play Food, at ELC
Knife, tray, chopping board and eight cut-and-play foods.

HappyLand Country Crossing Train, at ELC.co.uk
Full steam ahead with this engine tender and carriage, sports car, levelcrossing, station, six pieces of track and three figures.

Leappad Plus Disney Princesses Book, at ELC
Get swept away by the magic of Disney's princesses! Help a friend with Snow White and the Seven Dwarfs, dress up and dance the night away with Cinderella and take the plunge with Ariel in a fantastic undersea adventure. Designed for use with the LeapFrog LeapPad Plus Writing System.

TP Kingswood Hideaway Panels, at ELC.co.uk
Two panels to enclose the open sides of the Kingswood Low Tower. Both have a rollup door - one a porthole window too - ideal for making your Kingswood play system into a cosy den.

Kid, at Early Learning Center
Kid

Light And Sound Jack In The Box, at Early Learning Centre
Jack in the box plays 'Pop Goes the Weasel' as the teddy pops up!

Party Invitations, at The Early Learning Centre
Make your party really special by sending out these glittery invitations. A pack of 8 in 4 different designs.

Heavy Working Vehicles, at ELC.co.uk
Diecast bulldozer, cement mixer and rescue vehicle,perfect for working on a play building site.

Fisher Price Sing-Along Stage, at The Early Learning Center
Fun packed music centre with four instruments, lights, microphone and two music modes to encourage your baby to dance and play.

Jolly Phonics Flashcards, at Early Learning Centre
A great way for children to learn the letter sounds they will need to startreading. Contains the 43 Jolly Phonics letter sounds, 13 alternatives andinstruction leaflet.Jolly Phonics is a fun multi sensory way to learn the soundsthat letters make and how to put them together to build words.

Tower of Doom Play Tent, at ELC.co.uk
Enter the jaws of the tower of doom play tent to create exciting adventures. Great for playing warriors indoors or outside. W100 x D80 x H100 cm

Jolly Phonics Flashcards, at The Early Learning Centre
A great way for children to learn the letter sounds they will need to startreading. Contains the 43 Jolly Phonics letter sounds, 13 alternatives andinstruction leaflet.Jolly Phonics is a fun multi sensory way to learn the soundsthat letters make and how to put them together to build words.

That's Not My Penguin, at ELC.co.uk
Award winning series shortlisted for the British Book Industry Stora Enso Award for Design and Production. A new title in the groundbreaking ‘That’s not my…’ series.Combines bright, colourful illustrations with a variety of different textures to touch and feel on each page. Helps very young children develop important language and sensory skills. Series awarded ‘Best Buy’ by the readers of Prima Baby magazine.

Junior Choice CD, at The Early Learning Center
This 60 minute CD is packed full of 21 favourite songs ranging from films and shows & TV themes through to fun nursery rhymes. Featuring songs such as Any Dream Will Do, Bob the Builder, Football Crazy and Puff The Magic Dragon there is something for everyone on this ‘choice’ CD.

Wooden World Steam Engine, at The Early Learning Centre
Cool Steam Engine with sounds. Batteries included.

Classic Farm Animals Puzzle, at The Early Learning Center
Four simple animal puzzles for toddlers.

Magic Easy Painters, at ELC.co.uk
Four easy painters plus a 'magic' one that changes the colour of the others when you paint over them.

7 In 1 Activity Centre, at ELC
Activity-packed triangle featuring clock, alphabet frame, roll for paper, abacus, chalk board, sorting labyrinth and whiteboard.

Shopping Trolley, at Early Learning Center
Pick up your favourite groceries with this versatile trolley.

Let's Count Book, at Early Learning Centre
Counting fun, with an animal face on each finger, and board book on the palm.

Panda, at Early Learning Center
Plastic panda

Mamas & Papas Cappuccino Rocking Horse, at Early Learning Centre
Authentically shaped horse on a traditional bow rocker, with a carved wooden nose. Soft padded saddle for your child's comfort. Reins and adjustable stirrups for safty and security. Features a designer Mamas and Papas metal Plaque.

9v Battery 1 Pack, at ELC.co.uk
9V battery 1 pack

Kids Love To Sing CD, at Early Learning Centre
Just try stopping them, joining in with these classic children's sing-along songs. If You're Happy And You Know It, Sing A Song Of Sixpence, Jelly on a Plate, Polly Put The Kettle On, Hot Cross Buns- they're all here, in 20 child-friendly arrangements. It's an unbeatable soundtrack for children's parties.

Tin Spinning Top, at Early Learning Centre
press down the top to start the spinning action. spin it faster and faster until hugo and poppy disappear.

Trumpet, at Early Learning Centre
Jolly trumpet with 4 coloured keys to help you remember each note.

Ready Mix Paint Red, at Early Learning Centre
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Wooden Trampoline, at Early Learning Centre
An easy to assemble wooden trampoline using unique individual elastic cords, guaranteed to provide years of bouncing fun. Suitable for children up to 10 years.

Jolly Phonics Picture Cards, at Early Learning Centre
Jolly Phonics Picture Sound Cards.

Exciting features at ELC.co.uk website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, ELC.co.uk also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' ELC.co.uk toys throughout themed playzones.

ELC.co.uk also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC.co.uk have over 50 international stores in 13 countries worldwide, with more opening all the time.