Much more than simply just another toy store, The Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

All The Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Centre website you'll discover a number of awards The Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Centre difference for yourself, at The Early Learning Centre website - you won't be disappointed.

The Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Centre Direct offers you the convenience and choice of home shopping, from the The Early Learning Centre website. To ensure your safe-shopping experience at The Early Learning Centre, you can also rest assured that The Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Goldmining Kit, at Early Learning Centre
Dig and excavate natural pyrite nuggets, nicknamed "fool's gold". Study them with a magnifying glass, mount them on the certificate of authenticity or store them inside the treasure pouch provided. It's a fun geological excavation kit! Includes detailed instructions with fun facts.<br><br>Contains 6 Pyrite nuggets of varying size.

Fridge Racer, at The Early Learning Centre
These perfect miniature replicas of your favourite cars will provide hours of fun. Available in 12 designs these cars are great to collect! Lucky dip, one car per order.

Classic Wooden Abacus, at ELC.co.uk
The traditional way to add up, this is great for practising basic maths. Contains 10 rows of brightly coloured counting beads.

Mini Dinosaur Tub, at Early Learning Centre
Build your collection with these 48 mini dinosaurs.

Wooden Spoon Monster Puppets, at ELC
Everything you need to make four wooden spoon puppets. Choose funny people or crazy monsters.

Jolly Songs Book & Cd, at The Early Learning Centre
CD with a song set to a popular tune for each of the 42 letter sounds.

My First Stroller Blue, at ELC.co.uk
Lightweight buggy that folds for easy storage. For dolls up to 40cm.

LeapPad Ratatouille Game, at ELC
Anyone can cook - and you can help Remy prove it! Discover French words, nutrition, table manners and essential preschool skills as you help Remy and Linguini become two of the best chefs in Paris!

In The Night Garden Dancing Iggle Piggle, at The Early Learning Center
Iggle Piggle, Upsy Daisy and Makka Pakka with sounds and music from the programme. 10 play modes included.

Wooden Bricks, at Early Learning Centre
Young builders will love these 100 natural and coloured wooden bricks. Comes with handy storage bag.

Kids Love To Play CD, at The Early Learning Center
Kids love to play and this collection of twenty favourites will keep themhappy for hour after hour.

My First Stroller Pink, at Early Learning Center
Lightweight buggy that folds for easy storage. For dolls up to 40cm.

Jolly Phonics Book 3, at Early Learning Center
Fun activity books get reading and writing skills off to a flying start. Book 3of 7.Jolly Phonics is a fun and multisensory way to learn the sounds thatletters make and how to put them together to build words.

Baby African Elephant, at ELC
BABY AFRICAN ELEPHANT

Junior Kickboard, at ELC
Lightweight float great for swimming practice.

Rush Hour Traffic Jam Game, at ELC.co.uk
A great one-player game. Perfect for long journeys in slow moving traffic.<br><br>By sliding the vehicle shaped blocks cunningly around the grid you learn to negotiate a series of increasingly mind-bending traffic jams. If only the M25 was as much fun!<br><br>Encouraging sequential thinking and spatial awareness young drivers have to negotiate 40 challenges of increasing fiendishness, with 4 levels of play from beginner to expert. The objective is to escape the grid by just moving blocks forward or backwards until your route is clear. <br><br>Comes with a neat travel bag - so no chance of losing pieces in the car. <br><br>

Supervac 2-in-1, at Early Learning Centre
With upright andhand-held modes that appear to collect dust with realistic sounds.Requires 3 x C batteries.

Blossom Farm Crawl-A-Long Roller, at The Early Learning Centre
Watch the beanbag spin and the colourful balls bounce around. A wonderful rolling toy to encourage crawling and keep baby entertained.

Lets Go Shopping Game, at The Early Learning Centre
Who will be the first to sort out their shopping? This memory game includes 6 differently coloured shopping bags, 6 differently coloured shopping lists and a selection of food picture cards. Hilarious good fun for all the family.

Roary Giant Floor Puzzle, at ELC.co.uk
Piece together this 25 piece Giant Floor Puzzle and see Roary and his friends from Silver Hatch.

Gigantic Farm Animals Floor Puzzle, at The Early Learning Center
Large 53-piece floor puzzle featuring realistic farm animals in a grassy meadow. Size 95 x 135 cm.

Cars Shake & Go Mater, at ELC
Extra cars to go with the Race Track. Just shake the car to start the engine.

Wooden Clacker, at Early Learning Centre
Made from forest friendly wood these two clackers are great for clacking along to your favourite tune.

Astronaut Outfit, at The Early Learning Centre
All-in-one padded spacesuit in metallic silver fabric with velcro fastening.Comes with matching space helmet.

Pop It In The Post, at Early Learning Center
Letters and stamps with different designs and colours to help build matching skills.

Playfood Groceries, at ELC.co.uk
An assortment of 18 miniature playfood groceries.

Mamas & Papas Cappuccino Rocking Horse, at Early Learning Centre
Authentically shaped horse on a traditional bow rocker, with a carved wooden nose. Soft padded saddle for your child's comfort. Reins and adjustable stirrups for safty and security. Features a designer Mamas and Papas metal Plaque.

Silver Gaucho Battery Powered Ride On, at Early Learning Centre
High performance 2 seater 4 x 4. Two forward speeds and reverse. Working FM radio. Includes working shocks, working lights. Seat belts, roll bar, chrome detail and electronic horn. Complete with toy tool box, functional bonnet with engine detail and adjustable leatherette seats.

Talking Fifi Flowertot Doll, at Early Learning Center
Scented Talking Fifi Flowertot doll says 7 phrases and loves to be hugged.

Fairy Wonderland, at ELC.co.uk
Magical fairy wonderland with four different areas for fairies to flutter around. The enchanted pond contains lily pads, toadstools and a rainbow arch leading onto the fairy house, with trees and swings for fairies to play on. The fairy garden and magical woodland contain beautiful butterflies and flowers.<br><br>Figures availableseparately.

The Early Learning Centre UK is the leading toy store in the UK, and now you can enjoy the The Early Learning Centre shopping experience online too, at The Early Learning Centre Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at The Early Learning Centre UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing The Early Learning Centre to buy toys and games. See for yourself what The Early Learning Centre has to offer, at The Early Learning Centre website.