ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

At the ELC Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC, UK:

ELC Home Page Spell &Amp; LearnBaby Active My 1st ComboSmiley ShakerChunky Wooden Train &Amp; CarriageMirrors &Amp; BeadsTp Straight Slide ExtensionPencil SharpenerHappy Birthday Thrilling 3s CdConfetti PensLunar Jim Talk EcoNursery Rhymes CdFisher Price Push &Amp; Go Farm TruckSupervac 2-In-1Wooden Tractor &Amp; TrailerPocket ScribblerClassic Farm Animals PuzzleTable Top CookerTouch And Feel Family Lift Out PuzzleCup Cake Little Lucy DollMagnetic FishingWooden Cricket SetDinosaur Playset (2)Woodland FairiesKing Neptune'S Shell CarriageTalking Animal PuzzleStanding CowMini Dump TruckJunior Dump TruckTp Kingswood Green Pirate BoatThomas &Amp; Friends - Toby The Tram Engine

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.

Bug & Octopus Rattle Set, at The Early Learning Center
Smiley pair of rattles to keep baby amused. Bendy Bug and Octopus with chewy tentacles.

In the Night Garden Story Box, at The Early Learning Center
Collect all the main characters from In the Night Garden with this great gift pack. Includes Blanket Time Igglepiggle, Makka Pakka, Upsy Daisy and the Tombliboos.

Pink Personal Stereo, at Early Learning Centre
This sturdy personal stereo is for cassettes. It has chunky buttons, an autostop and volume limiter. Great for music or stories on the go. Requires 2 x AA batteries.

Aquadraw Disney Princess Mini Mats, at Early Learning Centre
Simply fill the pen with water and children can Aquadraw their favourite Disney Princess characters - in colour! No Mess, No Fuss and it's impossible to go out of the lines, ideal for very young children taking their first creative steps. <br><br>Scenes magically fade to colour over and over again. Great for travel fun too. Each pack contains 4 different scene cards and 1 aquadraw pen.

Kids Love To Sing CD, at ELC
Just try stopping them, joining in with these classic children's sing-along songs. If You're Happy And You Know It, Sing A Song Of Sixpence, Jelly on a Plate, Polly Put The Kettle On, Hot Cross Buns- they're all here, in 20 child-friendly arrangements. It's an unbeatable soundtrack for children's parties.

Carrots The Donkey, at Early Learning Center
Soft rocking donkey on stylised white washed bow rocker. With soft suedette saddle and wooden handles and removeable footrests. Put the carrot to his mouth and hear him munch. Crinkle material in his bendy ears.Suitable from 12 months approx. Seat height 44cm.approx

Mini Maracas, at ELC
Bell-shaped mini maraca to shake.

Lunar Jim Rover Rescue Rocket, at The Early Learning Center
Rover slots into his own ‘flying’ vehicle ready for action, with phrases andsound effects.

Blossom Farm Buttercup Cow, at The Early Learning Centre
Soft fleece plush, press her tummy to hear mooing sounds.

Gigantic Farm Animals Floor Puzzle, at Early Learning Centre
Large 53-piece floor puzzle featuring realistic farm animals in a grassy meadow. Size 95 x 135 cm.

Remote Control Dragon, at The Early Learning Center
Bring the mighty dragon to life! Make him roar, walk and flap his fearsome wings. Light up the dragon's eyes and mouth, and move its jaws while turning his head. All with an easy-to-use handset.

Puzzle Machine, at The Early Learning Centre
Create your very own jigsaws from any photo, picture or magazine clipping.<br><br>How to use:<br><ul><li>Place your picture onto the sticky card base</li><li>Slide the card into the puzzle machine</li><li>Press to cut the pieces and repeat until complete</li><li>Take the jigsaw pieces out of the tray</li><li>Your jigsaw puzzle is now ready!</li></ul><br><p>Comes with 3 picture sheets to get kids started, 10 jigsaw adhesive cards, 8 envelopes, 3 cellophane bags to store the pieces in and even a picture frame. No batteries required.<br><br>Height: 13cm, Length: 21cm, Width: 10cm.

Magnetic Spelling Board, at Early Learning Center
1 Magnetic Board with 6 ruled lines and 40 magnetic letters. Ideal for encouraging early letter recognition and helping your child to spell

Buggy Bingo, at The Early Learning Center
Fun bingo game that also helps with learning numbers.

Remote Control Dragon, at Early Learning Center
Bring the mighty dragon to life! Make him roar, walk and flap his fearsome wings. Light up the dragon's eyes and mouth, and move its jaws while turning his head. All with an easy-to-use handset.

Leapster Learning Game System - Pink, at ELC
The Leapster Learning System is a handheld system gives you hours of fun while developing key skills. PLAY educational games, READ electronic story books, CREATE works of art, WATCH interactive videos. Comes with interactive cartridge. Requires 4 x AA batteries (not included).

Pirate Pip Swim Ring, at ELC
Mermaid design inflatable ring.

Puzzle Machine, at Early Learning Center
Create your very own jigsaws from any photo, picture or magazine clipping.<br><br>How to use:<br><ul><li>Place your picture onto the sticky card base</li><li>Slide the card into the puzzle machine</li><li>Press to cut the pieces and repeat until complete</li><li>Take the jigsaw pieces out of the tray</li><li>Your jigsaw puzzle is now ready!</li></ul><br><p>Comes with 3 picture sheets to get kids started, 10 jigsaw adhesive cards, 8 envelopes, 3 cellophane bags to store the pieces in and even a picture frame. No batteries required.<br><br>Height: 13cm, Length: 21cm, Width: 10cm.

Sky-Lifter Helicopter Rangers, at Early Learning Centre
Two brave rangers have caught the dino in the huge rescue chopper (with realistic engine sounds). But the dino is not at all happy about it, and getting fidgety. <br><br>Comes with detachable cage used to transport dinosaurs, and removablecockpit.

A3 Activity Paper, at Early Learning Center
100 sheets of A3 coloured paper, ideal for painting and drawing.

Construction Jacket, at The Early Learning Center
This construction jacket completes the look of the construction worker.

Soft Stuff Alien Adventures, at ELC.co.uk
Includes alien extruders, rollers, cutters and Soft Stuff, all in a rocket shaped jar.

Mini Wildlife Tub, at Early Learning Centre
A selection of 40 animals in a pot to add to your collection.

Train Set Trio, at Early Learning Centre
All three units link together magnetically to form one train. Helps to learn about the nagic of magnets.

Pocket Scribbler, at ELC.co.uk
Colourful Pocket Scribbler for drawing on the move. It even has a handy plastic clip for attaching to your clothes or bag.

Space & Robo Poppers, at The Early Learning Center
Popping robot and alien whose pieces pop together for easy fun construction; and they make great popping sounds when stretched.

Scrapbook Kit, at Early Learning Centre
Children can use this collage album to write their own thoughts and experiences inside. Also comes with lots of different stickers to decorate the pages.

Old Macdonald'S Soundtracks Game, at ELC.co.uk
The listen and match sing along game for 1 - 2 players. Encourages listening, concentration and matching.

VTech Peek A Boo Sunny Face, at The Early Learning Centre
Happy light-up sun face flashes along as your little one plays and learns by pressing the shapes or sticking them to the face for fun responses! shapes attach magnetically and each one is recognised individually to teach shape names, colours and weather concepts with fun melodies and sound effects. Pressing and sticking shapes on builds motor skills while lights, bright colours, interesting textures and fun sounds all give sensory stimulation for early development.

Cut & Play Pizza, at Early Learning Centre
Deep-pan pizza to slice and serve, with cutter and scoop.

ELC UK is the leading toy store in the UK, and now you can enjoy the ELC shopping experience online too, at ELC Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at ELC UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing ELC to buy toys and games. See for yourself what ELC has to offer, at ELC website.