All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you'll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

Why we like Early Learning Centre, UK:

• Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Centre prices are always excellent, and Early Learning Centre customer services are always happy to help!
• Early Learning Centre has years of experience in its field - the Early Learning Centre online shopping experience is testament to that.
• The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Centre, it's a no-brainer!

Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Magic Of Making, at Early Learning Centre
A collection of lovely little films in which you will see how things are made in factories and on farms. Watch them over and over again, and learn something new every time. A light hearted commentary takes you from the sheep to the woolly Jumper, from the tree to the paper mill, from the bell foundry to the church, and along seven other delightful journeys of discovery!

Tin Spinning Top, at Early Learning Centre
press down the top to start the spinning action. spin it faster and faster until hugo and poppy disappear.

Friction Movement Train, at ELC.co.uk
Push the brightly coloured train across your floor and let him go to watch him chugg away!

Cut & Play Pizza, at The Early Learning Centre
Deep-pan pizza to slice and serve, with cutter and scoop.

Mythical Monsters, at The Early Learning Centre
Fearsome trio to frighten the living daylights out of unsuspecting knights.

Disney Princess Xylophone, at Early Learning Centre
Interactive book to enjoy and play.

Foal, at ELC.co.uk
Foal

Wooden Shape Sorting Caterpillar, at ELC.co.uk
Help your child to recognise shapes and patterns with this Wooden Shape Sort Caterpillar.

Bath Island Set, at The Early Learning Centre
Turn bath time into an exciting adventure with this floating island playset. Comes with 1 x Floating Island, 1 x Water Scoop and 3 x vehicles.

Poster Paints, at Early Learning Centre
Collection of 10 different coloured poster paints. Ideal for painting your favourite pictures

Sea Princesses, at The Early Learning Centre
Three glamorous sea princesses who love making water music.

Push Along Puppy, at The Early Learning Centre
Push the puppy along to see his feet flip forwards as he scampers on wonky wheels. He loves going for a walk. Requires 2 x AA batteries.

Hook And Cutlass, at ELC.co.uk
Foam pirate accessories to soften the blow.

Cars Umbrella, at ELC.co.uk
Stay dry with the help of your favourite characters.

Yellow Dino Patrol Car, at Early Learning Centre
Tough vehicles to rumble round the Dino Adventure Set. Requires 1 x AA battery.

Street Mouse - TVR model, at ELC.co.uk
Put the whiz into computer whiz kid. A <b>realistic</b> licensed replica of TVR’s acclaimed supercar that is actually a fully functioning 800 dpi optical mouse. With left and right click buttons and a scroll wheel, its cool chrome styling and sculpted body are perfect for negotiating the twists and turns of the web. <br><br>The Tuscan has alloy style wheels, tinted windows and working blue LED headlights and plugs into your computer via a PS2 or USB port. No mouse mat needed.

Pink Camper Van, at ELC.co.uk
Ideal for doll family holidays! With kitchen, living and sleeping area and gingham curtains.

Dig & Play Treasure Island, at Early Learning Centre
Treasure ahoy! Chip away at the pirate brick to discover treasure buried long, long ago.

Blossom Farm Chime Ball, at ELC
Soft, fabric ball makes a chiming sound when baby moves it.

Blossom Farm Chew & Shake Rattle, at The Early Learning Centre
Donkey teething rattle ring for baby to chew and shake. Designed to be easy for baby to grasp.

Knight's Jousting Set, at Early Learning Center
With slot-together barrier and 2 knights with jousts on pull-back horses.

Harvey, at ELC
Soft velour infant rocker with integral soft suedette saddle and supportive back rest. Press right ear to hear fun melody. Crinkle fabric in stretchy mane and tail. Wooden handles for safety. Requires 2 AA batteries. Suitable from 12+ months. Seat height 33cm

Fairy Toadstool Play Tent, at The Early Learning Centre
Gorgeous toadstool play tent with printed flowers, beetles and ladybirds. Perfect for little fairies and elves to flit in and out of.

Disney Fairies Fashion Set, at Early Learning Centre
Fairy-licious outfits and themed accessories, a 'must' this season! There are three outfits to collect, receive one per order as a lucky dip surprise. Display stand is not included.

Moon In My Room, at The Early Learning Center
What's different about the moon tonight? It's inside your room! This authentically detailed model of the moon hangs on your wall and shines moon light just like the real moon. The twelve different phase settings let you match what the real moon looks like outside. <br><br>You can also listen to the audio CD to learn exciting facts about the moon and its unique relationship with the Earth. A built in light sensor illuminates the moon when it gets dark and then you can set the phase you want by using the remote control. The Remote Control allows for manual function or automatic mode for viewing the moon's phases. There is also an auto shut-off mechanism to preserve battery life. <br><br>It is really easy to set up and no mains electrics are required. Just position the unit and use the wall mountings that are included in the box.<br><br>25cm diameter x 8cm deep

Thomas & Friends Engineers Bridge Set, at The Early Learning Centre
Engineers Sling Bridge Playset is a 54 Piece set including Thomas, Mike and his tender, Brake Van, Cargo Car, Sling Bridge, Sodar Oil Station, Sir Topman Hatt & 2 Workmen accessories.

Wooden Chairs Pink, at The Early Learning Centre
These two sturdy wooden chairs are the perfect accompaniment to the pink art table.

Voice Recorder Phone, at Early Learning Centre
This phone has a light-up happy face and a record and playback function to stimulate your baby's senses.

Fisher Price Motion Allosaurus, at Early Learning Center
Dinos will be a roaring success with the introduction of the Walking Dinos. These dinos feature realistic head motions, tail motions and roaring. Packaged in open-try-me packaging.

Bop And Go Alien, at The Early Learning Centre
Bop this chap on the head; watch him move around and make sounds. Chase after him for another go. Requires 3 x AA batteries.

Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.