Much more than simply just another toy store, ELC UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, ELC produce some of the most fun and creative toys that you can buy. When you shop online at ELC you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at ELC: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

ELC Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at ELC is lots of fun - and you're sure to want to go back again and again!

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

Blossom Farm Pogo Puppy, at ELC
Soft fleece plush, press his tummy to hear him bark.

Jungle Beat Set, at ELC
The seven pieces of jungle themed instruments comprise a crocodile flute, a jungle drum with neck strap and two drumsticks, a monkey tambourine, two parrot maracas and two frog castanets. This percussion set supports the National Curriculum Key Stage 1 Music.

Tumble Tortoise, at ELC.co.uk
Pull along this brightly coloured Tortoise and watch as he follows behind you.His shell comes off his back and then it can be used as a ball, which has lotsof beads inside.

Illuminated Antworks, at Early Learning Centre
Ants are amazing little creatures, and now your child can see them in action with this illuminated Antworks. <br><br>The space-age gel habitat developed by NASA (non-toxic and containing all necessary nutrients) allows your child to watch with wonder as a whole new creepy-crawly community forms before their very eyes. <br><br>Almost as soon as ants are introduced to their new home they’ll start ‘talking’ and working in teams to create a fascinating network of 3D tunnels. These can be illuminated by the integrated LED lights and studied in detail with the magnifying glasses provided. <br><br>It will certainly foster your child’s curiosity about the natural world around them – the garden path will never seem the same again.<br><br>Antworks container approximately 15cm x 16cm

Human Torso, at The Early Learning Center
Introduce your child to the most amazing machine in the world: the human body. This anatomically accurate torso comes with 8 dissectible, unbreakable parts, allowing your child to truly grasp the basics of human biology.<br><br>All the major organs and muscles are represented, while an illustrated booklet sets out the functions of each body part in an absorbing and accessible way. <br><br>Your child will love seeing what’s going on inside in all its gory detail – and be enthralled by how weird and wonderful the human body really is.<br><br>27cm high

Soft Stuff Tubs, at Early Learning Centre
4 tubs of Soft Stuff with integral cutters and moulds.

TP Explorer Den, at The Early Learning Centre
Turn your climbing frame into a secret hide-out. This tough, weatherproof tent fits with the TP EXPLORER climbing frame and platform to create a brilliant hideaway. With two roll-up doors, a secret door, and transparent window.

1st Trainer Swimseat, at ELC
Stable and secure seat for confidence, with pillow back for comfort. Max weight 12.5kg.

Stack-A-Bug, at The Early Learning Center
Three wooden and fabric bugs for your baby to investigate. Your baby can stack them on the wooden base, pick them up separately, or simply enjoy the sounds and textures. Available from October.

Clam Hunt, at Early Learning Centre
Encourage confidence in the water with this fun matching game. Contains four clamshells (8 halves) with a printed character on each.

Step By Step Animals, at ELC.co.uk
Lift each flap to learn all about the names, sounds and textures of different animals with this fun electronic toy.

V.Smile Shrek the Third Game, at The Early Learning Centre
Teaches children school skills, including spelling, classification, shapes, categorisation, vocabulary, spatial sense, number order and more!

Lioness, at ELC
Lioness

LeapFrog Learn And Groove Action Station, at The Early Learning Center
Five stimulating activity stations bring the fun and learning full circle, surrounding your baby with lights, sounds, music, and manipulatives. This rocking, spinning, sit-inside play center introduces your baby to a wide variety of music styles while teaching ABCs, counting, colors, and language-stimulating nursery rhymes.

Baby IQ Baby's 1st Word DVD, at Early Learning Centre
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Silk Painting, at ELC.co.uk
Create 2 silk painting trinket boxes, a notebook cover and two greetings cards with this introduction to silk painting. Simply brush on the paint and it flows to the printed outline to give really professional results.

Cotton Reels, at The Early Learning Centre
24 coloured reels to sort, stack and thread. Includes lace.

Thomas & Friends - Byron, at The Early Learning Centre
Byron is a giant bulldozer capable of moving tons of dirt. His size, strength and skills are very impressive and he knows it!

Lion Cub, at Early Learning Centre
Lion cub.

Sparkling Dragonflies, at Early Learning Centre
They flit, they flutter and now they sparkle too. <br>Never has a dragonfly looked more enchanting than when your child gets to work decorating these beautiful, flying creatures.<br><br>Be as creative as you wish using the glitter, rhinestones and feathers to dress them up. Then once you’ve transformed them into dancing, dangling, disco dragonflies you can then hang them either as a mobile together or on windows or doors to create a magical woodland glen in the bedroom.<br><br>The two large dragonflies measure 30cm across.

Baby Wild Animal Tin, at ELC.co.uk
Keep all your baby animals safe in this cute tin cases. Includes assorted wild animal figures.

Whale Adventure, at The Early Learning Centre
Pilot the grabbing frogsub to catch some fish, or try an octopus. But beware the huge whale, which might fancy divers for lunch.

Dolphin Adventure, at Early Learning Centre
Set the diver and his trusty dolphin pal out on underwater adventures.

Egg & Spoon Race, at The Early Learning Centre
Includes 4 spoons and 4 eggs which 'crack' to reveal a bean-bag yoke.

TP Kingswood Short Steps, at Early Learning Center
A two step wooden ladder to make access to the Kingswood Low Tower even easier for little ones.

Emergency Service Centre, at Early Learning Center
Fantastic carry-along three-vehicle set. Open a door to send the vehicle speeding down the ramp, and set off cool lights and emergency sounds. The three colours encourage your child to match up the vehicles and garages.

Bead Party - Extreme, at Early Learning Center
Well we think 10 000 beads is rather a lot but we wouldn’t call it extreme. Just enough actually to keep busy fingers tied up creating fabulous jewellery. Sparkly necklaces, funky bracelets, excellent earrings and groovy rings. All you need in this one great craft kit. Just add one talented designer and a bunch of friends and you will indeed have an extreme bead party on your hands. Extremely good fun, that is.

Poppy & Hugo Lift Out puzzle, at ELC.co.uk
Lift-out puzzle with touch andfeel pieces on Poppy and Hugo.

Dream Weaver, at The Early Learning Centre
This fantastic weaving set combines creativity with recycling – what a great combination.<br><br>Your child can turn your family’s used papers and magazines into bags, purses, mats, coasters, boxes and whatever other gorgeous things they dream up. <br><br> The helpful booklet takes your child through step-by-step projects as they master the easy weaving technique. As they tear, crease and weave, you child can enjoy the satisfaction of creating unique objects from scratch. The results make lovely homemade gifts too.

Bendy Belles - Jess, at Early Learning Center
This friendly doll is perfect for playing with the dolls' mansion. And just as fun elsewhere too. She's poseable, so can sit up andbend.

At the ELC Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC, UK:

ELC Home Page Yellow Dino Patrol CarVtech Sort &Amp; Learn CarLarge Bead FrameCool Cardz MakerThomas &Amp; Friends - Mr Jollys Chocolate FactoryTractor PuzzleOld Macdonald Board BookWhizz Around GarageTouchy Feely Dinosaur BookSnow GlitterHook And CutlassManic MartiansPaint BlocksHappyland Water Lily Canal BoatPuzzle Trax Race CircuitMy First Work BenchBobble-Headed Dinos Craft KitWooden World Working VehiclesPlanet Protectors&Reg; Adventure SetBee RattleJunior TrampolinePink Soft Ball PackBath CrayonsChildren'S Party CdFairy Toadstool Play TentMiele RefrigeratorSingalong Cd Player - BlueV.Smile Noddy GameCowboy HatAquadraw Deluxe