ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

ELC UK is the leading toy store in the UK, and now you can enjoy the ELC shopping experience online too, at ELC Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at ELC UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing ELC to buy toys and games. See for yourself what ELC has to offer, at ELC website.

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Leapfrog Alphabet Pal, at Early Learning Centre
Pull across the room to hear the ABCsong, or press to hear music, and learn colour and letter sounds..

Thomas & Friends Lighthouse Bridge, at The Early Learning Center
Lift drawbridge for boats. Lighthouse has rotating lamp and harbour sounds. Plus Bulstrode the barge.

Puzzle Machine, at ELC.co.uk
Create your very own jigsaws from any photo, picture or magazine clipping.<br><br>How to use:<br><ul><li>Place your picture onto the sticky card base</li><li>Slide the card into the puzzle machine</li><li>Press to cut the pieces and repeat until complete</li><li>Take the jigsaw pieces out of the tray</li><li>Your jigsaw puzzle is now ready!</li></ul><br><p>Comes with 3 picture sheets to get kids started, 10 jigsaw adhesive cards, 8 envelopes, 3 cellophane bags to store the pieces in and even a picture frame. No batteries required.<br><br>Height: 13cm, Length: 21cm, Width: 10cm.

Caterpillar Mega Mover Remote Control Truck, at The Early Learning Center
Big and chunky remote control dump truck to manoeuvre around play building sites, transport toys, then tip them out.

Acorn Rocking Horse, at ELC.co.uk
Beautiful rocking horse with round wooden nose, on a traditional bow rocker.<br><br>Soft padded saddle and adjustable stirrups for childs comfort and safety.<br><br>Wooden hand grips for security.<br><br>Features a designer Mamas & Papas metal plaque.Seat height 48cm

Clam Hunt, at Early Learning Centre
Encourage confidence in the water with this fun matching game. Contains four clamshells (8 halves) with a printed character on each.

Who Knows Whose Nose Game, at ELC.co.uk
Whose nose do you have? Match 12 noses to 12 cards in a race to see who can complete their animal face cards first. Fun game for all the family.

Dolls' House Children's Room, at Early Learning Center
This delightful set comes with bunk bed and ladder, rocking horse, toy train, cradle with baby inside and a cute miniature dolls' house.

Thomas & Friends Engineers Bridge Set, at Early Learning Centre
Engineers Sling Bridge Playset is a 54 Piece set including Thomas, Mike and his tender, Brake Van, Cargo Car, Sling Bridge, Sodar Oil Station, Sir Topman Hatt & 2 Workmen accessories.

Flower Pop up Ball Pit, at The Early Learning Centre
Pop-up ball pit for use with playballs. Features special holes at top for ball target practice.

Ollie Octopus, at The Early Learning Centre
Ollie has lots of bright colours and different textures for you to discover. Give the fish a pull and he'll play a happy tune.

Wooden Pan Set, at ELC.co.uk
Prepare a delicious and nutritious meal with this fantastic cooking set.

Skittles, at Early Learning Centre
Comes with 6 colourful skittles and 2 balls.

Thomas & Friends - Figure Of Eight Set, at Early Learning Centre
This is the perfect starter figure-of-8 set with 14 pieces of Clickety-Clack-Track and Arched Stone Bridge. Includes Thomas the Tank Engine, Annie and Clarabel.

Wooden Storage Box, at The Early Learning Center
Wooden outdoor toy box with green plastic lid for handy storage

HappyLand Intercity Train, at Early Learning Center
We can out the driver in his cab and take him out again when the train stops.1 Motorised Train and 1 x Train Driver

My First LeapPad Cars Book, at ELC.co.uk
Double-sided books with a fun storyon one side and interactivities on the other.

Fairy Card Set, at The Early Learning Centre
Fairy cards to colour in and decorate.The eight cards, crayons, glue and glitter all come in a handy case.

Baby Rainmaker, at The Early Learning Center
Soothing sounds and gently spiralling colours for baby.

Bath Toy Tidy, at Early Learning Centre
Large storage net with starfish shaped vinyl suckers.

Fisher Price Amazing Animals Pig, at ELC
Teethable mouth and ears and clicking head and legs.Assortment includes a Tiger, Hippo, Crocodile, Panda bear, Cow

Wooden Harmonica, at The Early Learning Center
Colourful wooden harmonica for making sweet music.

Soft Stuff Racing Car, at Early Learning Centre
Contains a racing car mould with parts to create 3 racing car drivers, cutters, extruders, rollers and stampers. All comes in a racing car shaped jar.

Jolly Phonics Magnetic Set, at Early Learning Centre
Includes the characters of the Jolly Phonics series. Magnetic board with upper and lower case letters. Great for practising your reading, writing and spelling skills.

University of Cambridge Pop'n'Snap Electro Lab, at Early Learning Centre
Put the world of technology at your child’s fingertips with this incredible Electro Lab. <br><br>The colourful, snap-on components make it easy to complete over 250 exciting circuits. Create a lie detector, set an alarm, sound a siren, launch a flying saucer, receive radio transmissions . . . the possibilities are endless.<br><br>With all wires secured within the chunky, plastic modules, it’s completely safe, with no handling of delicate parts. <br><br>Clear, detailed diagrams guide your child through the projects, each designed to stimulate the imagination as well as educate. Finding out how things work is so inspiring. Now simply switching on a light will be enough to get the brain cells buzzing.<br><br>Mounting board 19.5cm x 28cm

Bead Bonanza, at Early Learning Center
Design all sorts of cool jewellery and hair accessories plus a jewellery box with this exciting set.

V.Smile Pocket, at Early Learning Center
For use on the go or at home on the TV. Teaches school skills through video game fun. Comes with TV hook-up cables and a learning game.

Singalong Personal CD Player - Pink, at Early Learning Centre
This portable CD player comes with headphones for listening to music or story CDs. Or plug in the microphone to hear the music and your singing through a speaker (not through the headphones).Requires 2 x AA batteries.

Disco Dude Microphone - Blue, at Early Learning Centre
Microphone with stand, disco light, volume control and sound effects. <br><br> Requires 4 x AA batteries.<br><br>Designs may vary.

Fairy Children, at Early Learning Centre
Three young fairies and a pair of elves for adventures in Fairy Wonderland.

Much more than simply just another toy store, ELC UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, ELC produce some of the most fun and creative toys that you can buy. When you shop online at ELC you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at ELC: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

ELC Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at ELC is lots of fun - and you're sure to want to go back again and again!