All The Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Centre website you'll discover a number of awards The Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Centre difference for yourself, at The Early Learning Centre website - you won't be disappointed.

Exciting features at The Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, The Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' The Early Learning Centre toys throughout themed playzones.

The Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.

Buying direct from The Early Learning Centre Toy Store website saves you money. With the The Early Learning Centre bulk-buying power The Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Centre Online.

Hugo Rag Doll, at The Early Learning Center
Soft-bodied rag dolls for children to snuggle up to.

Whose Baby Puzzle, at Early Learning Center
15 look and match puzzles. With both farm animals and wild animals, here is an enchanting assortment of babies to match - and one pair just like you!

Knights Sword & Shield, at The Early Learning Centre
Foam sword and shield to complement the knight's outfit (available separately).

Fabric Party Bags, at ELC.co.uk
Make your party really special with these fabric party bags. 8 bags included.

Glitter Glue Pens, at The Early Learning Center
Four pens to create a sparkly effect.

Action Books Detective Tool Kit, at The Early Learning Centre
Collect the evidence, analyse the clues and solve mysteries. Budding Sherlocks will find all they need here to be a real detective. There are over 20 activities and ideas to investigate covering aspects of forensic science, photofitting, fingerprinting and beyond. A great 32 page handbook offers tips, information and ideas. Deerstalker and pipe unfortunately not included.

Wooden Shape Sorting Caterpillar, at Early Learning Centre
Help your child to recognise shapes and patterns with this Wooden Shape Sort Caterpillar.

Maddy Sleepover Set, at Early Learning Center
Fabric doll with blonde bunches is a perfect friend for sleepovers. Comes with removable dress and boots, pyjamas, teddy and her own sleeping bags

Thomas & Friends - Rolling Crane, at ELC
Rolls over the tracks, has a working arm, locking wheels & car with cargo. A perfect complement to your Thomas the Tank Engine set.

Gigantic Endangered Species Floor Puzzle, at The Early Learning Center
Beautifully painted scene showing some of the world's most threatened species. Contains 53 pieces. 95 x 135 cm

Shape Sorting Whale, at Early Learning Center
With four shapes that fit into holes in the whale. Also squirts water.

Wooden World Battery Operated Steam Loco, at ELC.co.uk
This traditional steam engine chugs along with 2 carriages following.

Wooden World Steam Engine, at ELC.co.uk
Cool Steam Engine with sounds. Batteries included.

VTech Sort & Learn Car, at ELC
Shape sorting pull along car. Shapes activate phrases, shape names and song. Piano keys on front teach colours, play music and change the tempo on the songs. Open the boot to release all the shapes. Pull along cord tucks into battery compartment. Dog swings as pulled along. 2 modes of play teach numbers, shapes, sounds and music, Flashing headlights and visual stimulation.

Thomas & Friends - Cargo Transfer, at ELC
Collect and deposit all cargo on the island of Sodor.

Dream Town Rose Petal Cottage, at Early Learning Centre
Your child can play inside thecottage, or open it up to make a big play space. One half fits neatly inside the other for storage. The cottage comes with a hob and oven unit.<br><br><b>Home delivery only</b>

Voice Changing Microphone - Blue, at The Early Learning Center
Comes with voice-changing mode, pitch adjustment and robot sound effects.Requires 3 x AA batteries.

Harvey, at Early Learning Centre
Soft velour infant rocker with integral soft suedette saddle and supportive back rest. Press right ear to hear fun melody. Crinkle fabric in stretchy mane and tail. Wooden handles for safety. Requires 2 AA batteries. Suitable from 12+ months. Seat height 33cm

Mi Digi World, at Early Learning Centre
Mi DiGi World is a new high-tech, multimedia, multi-feature product designed tointeract with every aspect of a modern girl’s world. Mi DiGi World is crammedfull of features including five fun fashion activities, five great games(including Sudoku), a useful expanded organiser and a diary. Its advancedsoftware, beautiful graphics and funky sounds make using its 25 features a funand immersive experience. Great for keeping your kids occupied indoors and out, it also makes an idealtravel companion.Other fantastic features include:<ul><li>Wireless messaging capability, so you can exchange short messages and otherinformation between Mi DiGi World handsets via the infrared transmitter (overdistances of up to 5ft with handsets in line of sight of each other).</li><li>Connect your Mi DiGi World to a PC to back up all the data you have enteredand download your favourite photographs.</li> <li>Plug your Mi DiGi World into a TV using the AV cable, and play all the funactivities and games on a TV screen.</li><li>Console is 10cm high x 13cm wide x 2 cm deep. Requires 3 x AAA batteries (not included).</li></ul>

Ollie Octopus, at ELC
Ollie has lots of bright colours and different textures for you to discover. Give the fish a pull and he'll play a happy tune.

It's Robot 3D Puzzle Robostego, at ELC.co.uk
This fantastic puzzle adds a whole new dimension to the humble jigsaw. Connecting the special punch-out pieces your child can build a fully moveable, 3D robot dinosaur. <br><br>Stimulating the imagination as well as boosting brainpower, it’s perfect for the child ready to take on a new challenge. They’ll find assembling a working model that can be kept and displayed gives great satisfaction. <br><br>It’s certainly a puzzle with personality. Once your child’s met Robostego they’ll be in no rush to pull him to pieces. <br><br>

Dungeon Of Doom, at Early Learning Centre
Dark dungeon to trapand store foolhardy attackers. With balcony for victors to survey their land, trap-door dungeon to surprise attacking warriors and rope ladder to wind up. Plus a hanging cage in which to swing prize prisoners until they feel a bit sick.

Doctor's Outfit With Stethoscope, at Early Learning Centre
Crisp doctor's coat with handy stethoscope and mask. Fits doctors up to 116cm tall, coat machine washable.

Brachiosauras, at The Early Learning Centre
Plastic Brachiosaurus

Planet Protectors Doc Tox & Pollutank + 3 GLOBS, at ELC.co.uk
Evil alien Doc Tox is determined to pollute the world and only the Planet Protectors can stop him. This talking Doc Tox figure and his pollutank chuck out GLOBS (Gross Lumps of Bad Smells) to pollute the Earth.

Teaching Watch Girl, at ELC.co.uk
Learn to tell the time with this funky watch.

Scissor Pack, at ELC
Contains 1 pair of scissor handles. 5 interchangeable blades and a blade protector.

In The Jungle CD, at Early Learning Centre
This 60 minute CD is packed fun of fantastic jungle sound effects as well as 20 animal songs that come straight from the depths of the deepest jungle. Includes such favourites as The Lion Sleeps Tonight, Never Smile At A Crocodile, I Just Can’t Wait To Be King and The Bare Necessities.

First Activity Rhymes CD, at The Early Learning Centre
A collection of action rhymes and finger and hand rhymes. Running time 60 minutes.

Leapster Noddy Software, at The Early Learning Center
Help Noddy and his friends outwit goblins and put the colour back into Toy Town! Fly into action and complete challenges that help teach letters, numbers, sorting, listening skills and more. Includes multiple skill levels and tailored tutorials.

The Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Centre Direct offers you the convenience and choice of home shopping, from the The Early Learning Centre website. To ensure your safe-shopping experience at The Early Learning Centre, you can also rest assured that The Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!