All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Non Slip Bath Mats, at Early Learning Center
6 bright sea creature non slip bath mats.

First Nursery Rhymes CD, at Early Learning Center
First Nursery Rhymes CD. Hear the most favourite nursery rhymes.

Classic Farm Animals Puzzle, at Early Learning Centre
Four simple animal puzzles for toddlers.

Old Macdonald Board Book, at The Early Learning Center
Farm animals faces top each finger, and board book on the palm. Suitable from birth.

Blossom Farm Chester Chick, at The Early Learning Center
Large and cheerful chick with lots of textures and crinkles for baby to touch and hear. Plus vibrating mini chick. Lovely to cuddle.

Thomas & Friends - Round About Turntable, at The Early Learning Centre
For turning your wagons around, this is tops Easy-operate in plastic and wood, this is an invaluable addition to any railway.

Drum, at The Early Learning Center
Colourful drum with 2 drumsticks and neck cord.

Baby Millie Doll Black, at ELC
She laughs, cries, sucks her bottle and sleeps just like a real baby. Millie comes with a bottle, pillow and comforter. Height 46cm.<br><br>Unfortunately the free cradle offer advertised in the catalogue has been discontinued due to lack of stock availability

HappyLand Chocs Away Airport, at Early Learning Centre
Touch down at HappyLand Airport. Includes control tower, plane, helicopter, motorcycle, 3 characters and playmat.

Remote Control Football Playing Robots, at Early Learning Centre
He whirrs, he shoots, he scores. This kit contains all the components required for your child to make a remote-controlled robot that can go forwards, backwards, turn and most importantly: kick a ball. <br><br>First children can discover how to build their own robot and remote control. The parts simply snap and screw together, and full instructions are provided. They can even design their bot a unique jersey. <br><br>Then it’s time for the serious business of football training: you child can practice making the robot turn, pass, dribble and kick smoothly.<br><br>Four-channel infra red remote control means up to four robots can play at once, providing a great team-playing challenge to family or friends. <br><br>Completed robot approximately 16 cm tall.

Stacking Faces, at ELC
Bathtime Stacking Faces features 4 different coloured faces that stack together.

1st Number Rhymes CD, at The Early Learning Centre
This 30 song 60 minute CD is the latest addition to ELC’s hugely successful ‘First’ Range of CDs. These gentle and clear number and counting songs & rhymes have been specially recorded for little ones. Includes Two Little Dickie Birds, One Two Buckle My Shoe, Five Little Ducks and One Potato Two Potato.

Dino Trumps, at The Early Learning Center
Simplified trumps card game, great for learning all about dinosaurs.

Blossom Farm Pogo Puppy Blanket, at ELC.co.uk
Soft and comforting blanket for your baby to hold. With crinkly ears and knots to touch and feel. Plus a fabric strap so you can secure it to the buggy or car seat.Machine washable.

V-Tech Dora Globe Trotter, at Early Learning Center
Explore the world with Dora and Boots! Play in stand-alone mode to learn continents, oceans, animals and more or hook-up to the TV to open up an endless world of interactive learning fun through a cartoon style environment. Lots of age appropriate curriculum including letters, numbers and adventure learning games that teach places, animals and problem solving skills. All activities controlled by a fun Dora joystick for easy control. Features the real voices of Dora and Boots.

Ballerina Doll Making Kit, at ELC.co.uk
Now your child can make his very own doll. This easy-to-make ballerina kit involves no pins or needles so it’s perfect for little hands. It contains everything you need – even a birth certificate, so your child can give his doll a name. <br><br> The doll is 22 cm tall when complete

VTech Winnie The Pooh Roll & Learn Tree, at Early Learning Center
The coloured balls activate sounds and music as they drop, with melodies and fun phrases. Teaches colours, animals, abc and more.

Blossom Farm Buttercup Cow, at Early Learning Centre
Soft fleece plush, press her tummy to hear mooing sounds.

Planet Protectors Drinking Flask, at Early Learning Centre
For intergalactic travel and lunar lunches.

Planet Protectors Rapid Response Vehicle, at Early Learning Centre
Tough all-terrain vehicle with sounds. Six characters can fit in, with their backpacks. Nuts will say phrases when he is placed on the front. With six shooting bolts at the front to stop those smelly GLOBS in their tracks. All characters available separately. Available from October.

Croco Rocker, at ELC.co.uk
There's plenty of room on this fun, green, plastic rocker.

Knee And Elbow Pads, at The Early Learning Centre
Use these knee and elbow pads to help prevent bumps and bruises to little knees and elbows.

Dream Town Kitchen Set, at Early Learning Center
Sink unit with chrome-effect taps, washing machine and apron.The washing machine door opens and the knobs turn. The sink has taps that really turn.<br><br>Product dimensions:<br>Sink: H: 4.5 inches, W:15.5 inches, D: 9.5 inches<br>Washing machine: H: 4.5 inches, W:15.5 inches, D: 9.5 inches<br><br><b>Home delivery only</b>

White Bunkbeds, at Early Learning Centre
Can be separated to make two beds. Great for brothers or sister dolls, and fun doll sleepovers.

LeapFrog Baby Counting Pal, at ELC.co.uk
For babies on the go, this soft learning pal is truly a multi-sensory learning experience with plenty of activities for baby to touch, hear and see! An assortment of tactile activities include a bird squeaker, butterfly rattle, crinkly bees, flower rings and a ladybug bell. Includes adjustable velcro straps to attach to a cot or buggy.

Singalong Cassette Recorder - Blue, at Early Learning Centre
With chunky buttons and dials for easy use, this machine plays cassettes, has a record function and a microphone for sing-along fun. Requires 4 x C batteries.

Glitter Sticks, at ELC.co.uk
A collection of beautiful, sparkly glitter.

Giant Retro Space Hopper, at The Early Learning Center
You won't be able to resist this classic piece of nostalgia for your child in the shape of the fantastic Giant Retro Space Hopper.<br><br>It may be second time round for you, but your child will be literally bowled over when they first climb aboard this spherical trampoline and attempt to bounce from A to B and back again.<br><br>Brilliant for building those muscles, especially the tummy ones from the laughing you’ll all be doing. <br><br> Once inflated 80cm in diameter.

Dig a Glow Dino - T-Rex, at Early Learning Center
Now your child can experience the thrill of palaeontology. They’re guaranteed to make a great find – without spending decades digging in a desert.<br><br>Using the special tool, your child can scrape at the plaster block to uncover the 12-piece T-Rex skeleton. Then follow the instructions to build the skeleton, and turn off the lights to see it glow. <br><br>This is a great gift for young dinosaur explorers. Looking at museum dinosaur skeletons is even more exciting when you’ve unearthed and proudly displayed your own at home.<br><br>Completed skeleton approx 19cm tall & 20cm long.

Dino Trumps, at ELC
Simplified trumps card game, great for learning all about dinosaurs.

Buying direct from ELC Toy Store website saves you money. With the ELC bulk-buying power ELC cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC Online.