For over 30 years, Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Center's passion for learning through play and commitment to quality make Early Learning Center toys as relevant to today's children as those of 30 years ago.

Early Learning Center is much more than just another toy store, and at the Early Learning Center website you quickly discover what makes Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Center stand out from all the rest. Whatever you decide to buy from Early Learning Center - you certainly won't be disappointed!

Much more than simply just another toy store, Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Center is lots of fun - and you're sure to want to go back again and again!

Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

LeapPad Learning System - Blue, at Early Learning Center
The books magically come tolife with talking voices, characters, silly sounds and exciting games. Builds literacy, numeracy, fine motor and phonics skills through interactive reading and fun games. New slimline design flips shut. With easy carrying handle. Includes interactive book and ear hooks.

Wooden Hammer Bench, at Early Learning Centre
Classic wooden bench with 3 coloured pegs for toddlers to hammer.

Pink CD Box, at Early Learning Centre
Super-stylish CD carry case for up to 12 CDs.

Leapster Ratatouille Game, at ELC
Cook up a storm with Remy, Emile, and Linguini as you learn essential reading skills! Sort food, catch ingredients and ride rapids in the Paris sewers as you help Remy accomplish his dream of becoming a great chef!<BR><BR>Teaches: Phonics Skills, Word Building, Matching, Food Groups and more!

Adventure Playden, at ELC.co.uk
Great to explore and hide in. Large playhouse with opening door, platform, climbing wall and 160cm slide.

Manic Martians, at The Early Learning Center
Wait for the Manic Martians to pop out of the crater then bop them on the head with your hammer. A game for 2 players that is great for kids and adults. It also makes a great present to take to a birthday party. Requires 1 x C battery.

University Of Cambridge Radio Kit, at Early Learning Center
Unlock the secrets of electronic circuits and radio transmissions with this Build Your Own FM Radio set.<br><br>All wires, terminals, nuts and screws are included. What’s more, the simple construction allows connections to be made safely without soldering. Just follow the clear step-by-step instructions, turn on and tune in.<br><br>The finished radio will be able to pick up the entire FM spectrum. <br><br>As well as being great fun to make, the kit is an excellent study aid to supplement your child’s learning at school. They’ll understand just how radio waves are transmitted and received. There’s nothing more rewarding then picking up that first signal. <br><br>Finished radio approximately 18cm x 22cm

Baby Active Door Bouncer, at The Early Learning Center
This bouncer is suitable for babies who can support their own heads unaided. Will hold a child up to a maximum weight of 12kg. Attaches easily to standard door frame.

Special Little Boys Birthday CD, at ELC
A special collection of songs brought together for a special little boy on his birthday. You can also write a special greeting inside the booklet making this CD a fantastic card and present combined!<br><br><b>Track Listing</b><br><br><ul><li>Happy Birthday To You</li><li>Jack In The Box</li><li>I am the Music Man</li><li>The Wheels On The Bus </li><li>I Am A Pirate Bold</li><li>Never Smile at a Crocodile</li><li>Michael Finnegan</li><li>We Love Football</li><li>The Grand Old Duke Of York</li><li>Incy Wincy Spider</li><li>Yankee Doodle</li><li>Aiken Drum</li><li>Cars & Trains</li><li>Old Macdonald</li><li>London Bridge Is Falling Down</li><li>One Man Went To Mow</li><li>I'm A Fire Fighter</li><li>Farmer Brown</li><li>Bob The Builder</li><li>Happy Birthday To You</li></ul>

Doll House Dining Room, at ELC.co.uk
Includes, dining room table and 4 chairs, a sideboard, place mats, plates andmugs, mixing bowl with spoon and spatula.

Flower Pop up Camper Tent, at Early Learning Centre
This flower pop up camper tent is ideal for indoor or outdoor play. Compatible with the ELC tunnel.

Walkie Talkie, at The Early Learning Centre
Chat between rooms with real walkie talkies.Requires 2 x 9V batteries

TP Explorer Den, at The Early Learning Center
Turn your climbing frame into a secret hide-out. This tough, weatherproof tent fits with the TP EXPLORER climbing frame and platform to create a brilliant hideaway. With two roll-up doors, a secret door, and transparent window.

Fisher Price Snap n Style Erika, at Early Learning Centre
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

The Bad Guys, at The Early Learning Center
These four dastardly warriors are always ready for battle.

Voice Recorder Phone, at Early Learning Centre
This phone has a light-up happy face and a record and playback function to stimulate your baby's senses.

Summer Room, at Early Learning Centre
Add an extra dimension to your summer cottage with this tie-on fabric summer room. It encloses the bottom of the Cottage, making it an ideal place to sit with your friends. <br><br> This product fits only with the Summer Cottage. It does not fit withthe Summer Terrace. Colours may vary.

Light & Sound Octopus Rattle, at Early Learning Centre
With textured teethable legs, rattles, lights and sounds.

Fiction Meteor, at Early Learning Centre
This racer's remote control uses a luminous beam. Keep the car in the beam and press the buttons to navigate the car indoors or out, day or night. The beam has a 2.6 m range.The beam has been enhanced to help show how it works.

Glitter Cards, at ELC.co.uk
Make unique 3D glitter cards for Birthday parties or special occasions.

Fisher Price Music & Motion Choo Choo, at The Early Learning Centre
Motorised train with two coaches.Engine features a light-up chimney, which moves the train forwards when pressed, and plays a song. Comes with three animals. Place any animal in the driver's area to hear one of five short animal songs. Requires 3 x C batteries.

Picture Word Cards, at ELC
This teaching activity contains 40 jigsaw cut cards designed so that only the correct words and pictures will fit together.

Small UV Suit - Pink, at Early Learning Centre
Protects from sunburn and harmful UV rays. With 50+ UV protection. (1-2 years)

JCB Dumper Truck, at Early Learning Centre
Pedal driven with working scoop, chunky wheels, comfortable seat and a pretend hard hat. Self assembly.<br><br>As featured in Scholastic's Nursery Education September 2006.

Pop'n'Snap Vehicle Project Lab, at Early Learning Centre
This Vehicle Project Lab will bring your child up to speed with electronics. Simply snap together the colourful circuit components to create six spectacular moving vehicles – including cars, boats and fabulous flying machines. <br><br>With all wires secured within the chunky plastic modules, it’s completely safe, with no handling of delicate parts. <br><br>Clear, detailed diagrams guide your child through the projects, each designed to stimulate the imagination as well as educate. With the basics under their belt, your child can then race ahead to devise fun circuits of their own. <br><br> Car approximately 18.5cm x 7cm<br>Boat approximately 21cm x 8.5cm<br>

Fisher Price Laugh 'N' Learn Puppy, at Early Learning Centre
This soft, cuddly friend helps baby learn parts of the body with 6 musical games like '' Head, Shoulders, Knees and Toes'' and '' Pat-a-cake''. Two interactive play modes teach the alphabet, colours and more. 10 Sing-along songs, sounds and fun sayings.

Cut & Play Cake, at The Early Learning Center
Cake to cut and put back together, with knife and candles that ‘light’ and blow out.

Cup Cake Baby Girl - 30cm Black Doll, at The Early Learning Center
A 30cm soft-bodied baby dol. Sit her up and she will open her eyes, lay her down and she will go to sleep.

Street Mouse - TVR model, at The Early Learning Center
Put the whiz into computer whiz kid. A <b>realistic</b> licensed replica of TVR’s acclaimed supercar that is actually a fully functioning 800 dpi optical mouse. With left and right click buttons and a scroll wheel, its cool chrome styling and sculpted body are perfect for negotiating the twists and turns of the web. <br><br>The Tuscan has alloy style wheels, tinted windows and working blue LED headlights and plugs into your computer via a PS2 or USB port. No mouse mat needed.

Ducati Monster, at ELC
Superb 12 volt re-chargeable 2 wheeled battery motorbike. Dual speed. Hand grip accelerator and pedal brake. Engine sound, front lights and horn Maximum speed up to 4.6mph Dimensions 73 x 78.5 x 122cm Suitable to carry up to 20kg 3 - 8 years approx

Buying direct from Early Learning Center Toy Store website saves you money. With the Early Learning Center bulk-buying power Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Center Online.