Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Why we like Early Learning Centre, UK:

• Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Centre prices are always excellent, and Early Learning Centre customer services are always happy to help!
• Early Learning Centre has years of experience in its field - the Early Learning Centre online shopping experience is testament to that.
• The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Centre, it's a no-brainer!

Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Centre website.

Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Sweet Princess 3-4 Years, at Early Learning Center
Softest pink shimmery dress with flower detail at waist, headdress and matching silky bag.

Glue -1ltr, at Early Learning Centre
Ideal for sticking paper and card.

Fiction Meteor, at Early Learning Centre
This racer's remote control uses a luminous beam. Keep the car in the beam and press the buttons to navigate the car indoors or out, day or night. The beam has a 2.6 m range.The beam has been enhanced to help show how it works.

Baby Links, at Early Learning Centre
Six brightly coloured baby links can be interconnected into a chain and used as a rattle.

Science Museum Fingerprint Kit, at ELC
Is your child a budding Inspector Morse or Sherlock Holmes? Are they always on the look out for left clues and ways of solving “crimes”? Then the Fingerprint Kit is the perfect gift for them to fulfil their detective dreams.<br><br>Every single person carries their own unique set of fingerprints, so now your child can discover who owns which ones and where they’ve been around the house.<br><br>They’ll love creating their own Detective ID card and fingerprints database, but just make sure you don’t get caught with your fingers in the cookie jar.<br><br>Storage box measures 15cm x 11cm

Crawl And Roll Mirror, at Early Learning Center
Push along this light-up mirror, and crawl after it. Listen to the music, and check out the gorgeous baby inside as the mirror spins around.

Make Your Own Mini Dollies, at Early Learning Centre
A magical gift for the little lady in your life. Make her dreams come true with these pretty mini fairy dollies that she can create all by herself.<br><br>There are six mini dolls included and a house for them to play in, so she can either make them all herself or invite only the most special of her friends over to share the fun.<br><br>Bright, colourful and bursting with creativity, Fairyland will keep your little princess beautifully occupied for days on end.<br><br>Once completed fairy dolls measure 7cm in height and mini tree house measures 25cm high.

Nurse Outfit, at Early Learning Centre
Smart nurse's outfit with matching hat and detachable cape. Fits nurses up to 116cm tall and machine washable.

Springwood Farm Croquet Set, at Early Learning Center
The whole family can enjoy this farmyard version of a classic game. Set includes 6 colourful wooden targets with animal designs, 2 balls and 2 mallets.

In The Night Garden Ninky Nonk, at Early Learning Center
With five colourful train cars to connect together for endless roll-along fun! All 5 cars of Ninky Nonk split into 3 seperate pieces. Cammed wheels for easy movement; Pieces connect together to enhance train play.

V. Smile Thomas The Tank Engine Game, at Early Learning Centre
Hop on board and go on a learning journey with Thomas and Friends. Today will be a busy day for the engines on the island of Sodor and they will need your help to show how useful they are. Learn important school skills by working together with Thomas, Harold, and Bertie. "Let's make tracks!"<br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

Push 'n' Go Car, at ELC
Chunky car to send speeding across the room. Push the roof to set it off, and see the engine move up and down.

Flower Pop up Tunnel, at The Early Learning Center
Collapse for easy storage and portability. Ideal for indoor and outdoor play. Compatible with (ELC) round tent and camper tent.

Butterflies And Flowers Kit, at The Early Learning Centre
Make 2 sparkly butterflies and 2 colourful flowers with this complete kit.

Washable Pens, at ELC.co.uk
10 colourful, washable chunkie pens.

Friction Movement Helicopter, at Early Learning Centre
Push the Friction Helicopter to watch him whizz across your floor.

Lunar Jim Ripple & Scooter, at Early Learning Centre
Ripple and Scooter are readyfor action. The Ripple figure slots into his vehicle.<br><br>Available from October.

Wooden Art Easel - Pink, at Early Learning Centre
A double sided wooden art easel with a chalkboard on one side and a wipe clean white board on the other. Comes with a paper roll, magnets and a storage tray. H104 x W58 x D31cm. Folds flat for easy storage.

Thomas & Friends - Water Tower, at The Early Learning Center
Encourage your child to reenact his or her favourite Thomas tales, or create new adventures by adding this water tower to their Thomas Wooden Railway System. The faux water level rises and lowers as children fill the engines.

Poppy & Hugo House, at The Early Learning Center
First wooden dolls' house, with opening window shutters and door. Opens to reveal interior with chunky wooden Poppy and Hugo, plus bed, chair, table and flower.

Magnetic Letter Upper Case, at ELC
68 magnetic upper case letters in a tub. For fun on the fridge or other metalsurfaces.

Sticky Dartboard, at ELC
Velcro dartboard with clear numbers and 2 sets of 3 darts.

White Paper Roll, at The Early Learning Center
White paper roll

Fisher Price Poponz Building System, at ELC.co.uk
As skills develop, kids can build their creativity and imagination even further with PopOnz PRO, an extension of the system that allows preschoolers to easily build more sophisticated and fimilar structures using articulated wall panels, accessories and figures that appeal to the older child. Unique hinged wall panels, PopOnz building surfaces and colourful roof blocks make building easy as 1-2-3.

Electronics Lab, at Early Learning Center
Spark your child’s interest in electricity and boost their brainpower with this lamp-lighting buzzer-buzzing electronics set. <br><br>Your child can discover how electricity works with this advanced kit, which includes a clear electronics console board with fuses, resistors and much more.<br><br>The helpful full-colour 96-page handbook is packed with safety-tested experiments, such as creating alarm systems and dimmer switches. Also included is the Electronics Lab CD-Rom, enabling your child to perform all experiments on screen.<br><br>As your child grows, they can work through beginners’ and intermediate experiments to the more challenging advanced experiments, which are great fun for grown ups too – so prepare to turn your own dimmer switch off …<br><br>Electronics console L 30 cm x W 25 cm approximately

V-Tech Kidizoom, at Early Learning Centre
Take pictures, make videos and play games on this sleek, easy to use and ultra tough digital camera! Capture images using the viewfinder and flash, preview on the 1.8” colour LCD screen then use the creative workshop to edit photos! Link up to the TV or computer to view and edit photos or watch videos. In-built games can be played on-the-move or via a TV. Interchangeable faceplates included for personalisation. 16 MB memory can be expanded with SD card (sold separately). Includes carry strap, CD-Rom and cables to link to PC and TV.

Geomag Pastelle Panels - 84 piece set, at The Early Learning Center
Magnets just got more attractive. This set has all the addictive brilliance of Geomag, and now in pretty pastel colours. It includes pink, yellow and mauve rods, plenty of balls and a wide variety of transparent panels. <br><br>Your child can combine the pieces in endless ways to create static or spinning shapes, animals, buildings or their own abstract artworks. <br><br>Watch your child lose themselves in discovering how magnets work: clicking the bits together is totally absorbing yet strangely relaxing. <br><br>

TP Kingswood Top Deck, at Early Learning Centre
With the addition of a top deck, the Kingswood grows to its full height. Simply remove the roof of the Low Tower base unit, add the Top Deck and replace the roof again. The Kingswood Tower now provides lots of new challenges for older children and allows many more accessories to be used as well. The Top Deck consists of a platform which could be enclosed on all 4 sides (the requisite wood is supplied) and has an internal access ladder.

Magic Easy Painters, at ELC
Four easy painters plus a 'magic' one that changes the colour of the others when you paint over them.

Pencil Sharpener, at ELC.co.uk
A handy little pencil sharpener

All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you'll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.